Sports industry "spring" arrived? 20,000 campus footballs sparked "crazy date:2015-03-13 09:31
Recently, the Ministry of Education has decided that by 2017, around 20,000 campus football special schools and about 30 campus football pilot counties will be selected and constructed nationwide. In addition, the Chinese men's football team is reborn as a good news for three consecutive victories. This makes the same week as the fans of the old week began to excitement, calculating the 19th move.
Campus football construction was incorporated into the annual assessment of the executive branch
This spring feeling started from the end of last year.
At the end of last year, at the National Sports Directors' Conference, Liu Peng, director of the State Sports General Administration, stated that the role of the sports industry as a national economic growth point is increasingly apparent.
According to public statistics, in 2013, the total output of sports and related industries nationwide was 1.1 trillion yuan, an increase of 11.91% year-on-year, and the added value was 356.3 billion yuan, a year-on-year increase of 10.82%. The added value accounted for 0.63% of GDP.
In October last year, the State Council issued the "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption," which explicitly stated that the total size of China's sports industry in 2025 should strive to exceed 5 trillion yuan.
At the same time, the sports industry has received more attention from governments at all levels and the development environment has been further optimized.
What this reporter has learned is that at present, 19 provinces and cities have formulated opinions on accelerating the development of the sports industry. Twenty-six provinces and cities have formulated plans for the development of the sports industry or incorporated the sports industry into the local socio-economic development plan, 11 of which Provinces and cities set up provincial sports industry associations or industrial groups.
Football as the first ball is highly valued.
As we all know, behind the sluggish development of the sports industry, institutional problems have always been the focus of public opinion, and the National Sports General Administration has made it clear that it will use sports project management centers and individual sports association reform pilots as a breakthrough to deepen the reform of the sports management system, and football will be ranked first.
The General Administration of Sports has formulated a plan to deepen the reform of the sports management system, including six aspects. One of them is to increase the strength of the China Football Association as a pilot for the comprehensive reform of the individual sports associations and formulate implementation opinions as soon as possible.
It is worth mentioning that on December 25th, the Department of Physical Education of the Ministry of Education held a national research meeting on campus football promotion. The upgraded version of the Chinese campus football development plan will be officially implemented in 2015.
The Ministry of Education also had good news. Not only did it decide that by 2017, it will select around 20,000 campus football special schools and about 30 campus football pilot counties across the country. Moreover, featured schools and pilot counties will enjoy local authorities. Concerning policy support for campus football teaching, enrollment, and funding, etc.; the state will also give certain support to the featured schools and pilot counties in football teaching; more importantly, include the characteristics of characteristic schools and pilot counties in local governments. The contents of the assessment of educational work are included in the important contents of the annual target assessment of education administrative departments at all levels.
This is a great opportunity for both the football industry and the Chinese football itself. Investor Bai Qiang said.
Spring is coming
Public statistics show that the global output value exceeds 500 billion U.S. dollars, accounting for more than 40% of the sports production value. It can be called the 17th largest economy in the world. The global fans have exceeded 1.6 billion and Chinese fans have exceeded 300 million.
As a typical competitive sport, the core of football's commercialization is still content as king, thus realizing multi-channel income such as tickets, rights of broadcasting, derivatives development, commercial sponsorship and gambling, and the market space of 2 trillion yuan according to the Chinese sports industry. According to calculations, the imagination of the football industry market is more than 800 billion yuan.
However, it takes time and the investment cycle is long if we want to transition to high-value-added event operations and business development cooperation. Some investors said.
However, the sporting goods industry, another major player in the sports industry, began to recover.
Since the second half of 2011, the entire domestic sports goods industry experienced profound adjustments, corporate performance has fallen sharply, and the low tide of large-scale store closures has improved in the first half of 2014.
For example, the operating income and net profit of Anta Sports and Peak Sports both recovered significantly for the first time.
According to the "Recent China Business Operations" announced by Peak Sports, the company's total orders in the third quarter of 2015 achieved an increase of 10% to 20% from the same quarter of 2014. This is a steady increase in the total number of Peak Sport orders for six consecutive quarters. At the same time, the company's same-store sales at some retail outlets in the fourth quarter of 2014 also achieved a low single-digit growth year-on-year.
The introduction of the new sports plan will also accelerate the development of mass sports and promote the consumer market for sporting goods.
Whether it is from the re-started football industry or the sports goods consumer market, the spring of the sports industry really arrived. And in 2015, it was also the year that the policy dividend was released. The above investors think.
For the development of this new type of industry, at present, 9 provinces and cities have established sports industry guidance funds; there are 4 sports industry cultural investment funds in China, such as the first domestic investment fund focusing on sports culture industry Beijing Zhimei Red Earth Sports Culture Industry The investment fund plans to raise a total of RMB 1 billion.
With the collision of capital and sports industry, a scene of blossoming sports industry has been seen.
Recently, the Ministry of Education has decided that by 2017, around 20,000 campus football special schools and about 30 campus football pilot counties will be selected and constructed nationwide. In addition, the Chinese men's football team is reborn as a good news for three consecutive victories. This makes the same week as the fans of the old week began to excitement, calculating the 19th move.
Campus football construction was incorporated into the annual assessment of the executive branch
This spring feeling started from the end of last year.
At the end of last year, at the National Sports Directors' Conference, Liu Peng, director of the State Sports General Administration, stated that the role of the sports industry as a national economic growth point is increasingly apparent.
According to public statistics, in 2013, the total output of sports and related industries nationwide was 1.1 trillion yuan, an increase of 11.91% year-on-year, and the added value was 356.3 billion yuan, a year-on-year increase of 10.82%. The added value accounted for 0.63% of GDP.
In October last year, the State Council issued the "Several Opinions on Accelerating the Development of Sports Industry and Promoting Sports Consumption," which explicitly stated that the total size of China's sports industry in 2025 should strive to exceed 5 trillion yuan.
At the same time, the sports industry has received more attention from governments at all levels and the development environment has been further optimized.
What this reporter has learned is that at present, 19 provinces and cities have formulated opinions on accelerating the development of the sports industry. Twenty-six provinces and cities have formulated plans for the development of the sports industry or incorporated the sports industry into the local socio-economic development plan, 11 of which Provinces and cities set up provincial sports industry associations or industrial groups.
Football as the first ball is highly valued.
As we all know, behind the sluggish development of the sports industry, institutional problems have always been the focus of public opinion, and the National Sports General Administration has made it clear that it will use sports project management centers and individual sports association reform pilots as a breakthrough to deepen the reform of the sports management system, and football will be ranked first.
The General Administration of Sports has formulated a plan to deepen the reform of the sports management system, including six aspects. One of them is to increase the strength of the China Football Association as a pilot for the comprehensive reform of the individual sports associations and formulate implementation opinions as soon as possible.
It is worth mentioning that on December 25th, the Department of Physical Education of the Ministry of Education held a national research meeting on campus football promotion. The upgraded version of the Chinese campus football development plan will be officially implemented in 2015.
The Ministry of Education also had good news. Not only did it decide that by 2017, it will select around 20,000 campus football special schools and about 30 campus football pilot counties across the country. Moreover, featured schools and pilot counties will enjoy local authorities. Concerning policy support for campus football teaching, enrollment, and funding, etc.; the state will also give certain support to the featured schools and pilot counties in football teaching; more importantly, include the characteristics of characteristic schools and pilot counties in local governments. The contents of the assessment of educational work are included in the important contents of the annual target assessment of education administrative departments at all levels.
This is a great opportunity for both the football industry and the Chinese football itself. Investor Bai Qiang said.
Spring is coming
Public statistics show that the global output value exceeds 500 billion U.S. dollars, accounting for more than 40% of the sports production value. It can be called the 17th largest economy in the world. The global fans have exceeded 1.6 billion and Chinese fans have exceeded 300 million.
As a typical competitive sport, the core of football's commercialization is still content as king, thus realizing multi-channel income such as tickets, rights of broadcasting, derivatives development, commercial sponsorship and gambling, and the market space of 2 trillion yuan according to the Chinese sports industry. According to calculations, the imagination of the football industry market is more than 800 billion yuan.
However, it takes time and the investment cycle is long if we want to transition to high-value-added event operations and business development cooperation. Some investors said.
However, the sporting goods industry, another major player in the sports industry, began to recover.
Since the second half of 2011, the entire domestic sports goods industry experienced profound adjustments, corporate performance has fallen sharply, and the low tide of large-scale store closures has improved in the first half of 2014.
For example, the operating income and net profit of Anta Sports and Peak Sports both recovered significantly for the first time.
According to the "Recent China Business Operations" announced by Peak Sports, the company's total orders in the third quarter of 2015 achieved an increase of 10% to 20% from the same quarter of 2014. This is a steady increase in the total number of Peak Sport orders for six consecutive quarters. At the same time, the company's same-store sales at some retail outlets in the fourth quarter of 2014 also achieved a low single-digit growth year-on-year.
The introduction of the new sports plan will also accelerate the development of mass sports and promote the consumer market for sporting goods.
Whether it is from the re-started football industry or the sports goods consumer market, the spring of the sports industry really arrived. And in 2015, it was also the year that the policy dividend was released. The above investors think.
For the development of this new type of industry, at present, 9 provinces and cities have established sports industry guidance funds; there are 4 sports industry cultural investment funds in China, such as the first domestic investment fund focusing on sports culture industry Beijing Zhimei Red Earth Sports Culture Industry The investment fund plans to raise a total of RMB 1 billion.
With the collision of capital and sports industry, a scene of blossoming sports industry has been seen.
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