The drive-in restaurant is a way for traditional fast food restaurants to enhance the competitiveness of restaurants in order to provide convenience to consumers. In the fast food restaurant window or doorway in some places, you can see the poster of this “drive-in restaurantâ€. The happy, smiling family is sitting in the car and passing the restaurant window to receive the food. . This advertisement fully reflects the convenience and happiness brought by the drive-in restaurant.
Consumers will not care about the operation of the drive-in restaurant and the cost or sales required to build a drive-in restaurant. They only care about what kind of food the restaurant can offer and what convenience it can bring. Once consumers experience the ease and convenience of this new way of dining, they will not hesitate to choose this service again.
Imagine if e-commerce is viewed by printers as a network-based "drive-free printing restaurant" or "printing ATM" with speed and convenience advantages, and e-commerce will bring convenience to printing. In advertising or promotion, we must emphasize the advantages that web printing can bring to customers, and answer the questions that customers have not mentioned - "What can it bring to me?" Remember, customers may not want to hear how to improve it. Business efficiency, how to improve efficiency. Therefore, how to promote automated workflows to save time and money may not attract much attention. Instead, printers should explain to customers what advantages network printing software can bring and how to make it easier and easier for customers.
Precautions in web printing promotion
When using web printing as a marketing tool, remember three "don't".
1. Don't discuss yourself, but care about your customers' needs.
2. Don't think that customers don't ask about online printing or they are not interested in it. They may not know or understand this technology at all.
3. Don't discuss technical terms such as “bits and bytes†(unless the customer specifically proposes them), but emphasize the benefits that can be brought to the customer.
The advantages of network printing Network printing brings many benefits to customers, but the conclusions are mainly speed, convenience, error reduction, control and stability.
Speed ​​refers to speed first. Many print orders require the customer to provide documentation. Of course, it is necessary to take into account the weather conditions, the time spent and the traffic conditions when driving documents. However, if the file transfer through the W2P system, the speed advantage is very obvious. Three different file transfer methods (uploading files as attachments to an order form on a web page, uploading to an FTP account, uploading a variable data publishing template) are faster than choosing to drive, public transportation, or express parcels. And the file transfer method is cheaper (no car fuel consumption, no waste of travel time, no courier fees), and more convenient (can be at home, office, or even anywhere in the store or hotel with WiFi coverage).
Imagine your customers can transfer files at any time, anywhere, at 18,600 mph. This speed is comparable to light and electricity.
· Avoid common problems For customers who have experienced time constraints (using hours to troubleshoot problems, missing fonts, last minute deadlines, images and files missing or incorrect, etc.), let them fully understand the use of customer front-ends The car window can easily transfer files and help stand out from the competition. Most customers see this as an advanced service that meets their requirements. Therefore, printers can't just care about file transfer. They should let customers fully realize that using a network printing system can make their life easier and let them experience a new and faster business model.
Of course, the speed advantage will also be fully reflected in the order placement, secondary orders, proofing and order progress reports. All of this is as fast as a customer operating their own computer or smartphone.
Industrial use: Food and beverage packaging
Industry applications: burgers, cakes , sandwiches, fish and chips, biscuits , candies , juices , drinks , snacks , snacks, etc.
Printing treatment: embossing, glossy coating, matt coating, embossing, UV coating
Product name: Custom printed paper packaging
Color: pink, black, 4c-CMYK, 4c + 1.4c + 2, pantone color
Size: customized
Surface finish: matte laminate; UV, hot stamping foil
Weight: 250, 300, 350, 400gsm and custom
Certificate: SGS, FSC, ISO
Food bag
Industry applications: burgers, cakes, sandwiches, fish and chips, biscuits, candies, juices, drinks, snacks, snacks, etc.
Dongguan Yoteng Technology Co., Ltd. , https://www.ytpropackage.com