The cabinet industry is blowing up propaganda and “professional wind” development will only be difficult

In recent years, although the cabinet industry has developed rapidly, it is also facing increasingly fierce competition. The best way to deal with competition is nothing more than upgrading products and services. If cabinet companies are squandering the propaganda, they will only fall into a difficult situation.

The cabinet industry is blowing up propaganda and “professional wind” development will only be difficult

The cabinet industry is blowing up the propaganda "Flourish" development will only be difficult (appreciate more cabinet pictures)

Low-priced promotions will only get deeper and deeper

Low-price promotions are often a big tool for companies to launch new products, expand market share, and compete against competitors. We attract customers by direct price reduction during holidays and during peak seasons to promote sales. Because low-price promotions have a special appeal and a strong visual impact on customers, cabinet companies are also a test of Bailing. Long-term low-cost wars can lead to a variety of adverse consequences, and many cabinet companies are forced to participate in such competition. A few well-known companies may choose not to cut prices by virtue of their brand influence. However, in the face of product homogenization, many SMEs only have the advantage of price. Without price reduction, these enterprises are likely to survive. Going further and further on the road of frequent low prices.

Environmental certification labels are varied

Seeing a lot of low-cost promotions, some consumers seem to have immunity, they are more pragmatic, such consumers have a profound environmental protection concept, paying great attention to the environmental performance of cabinets, many businesses to cater to the needs of consumers, The product is labeled with a green certificate. These labels are varied and the certification bodies are mostly from some civil organizations, and some certificates can be bought even if they spend money. Because of the environmental protection certification of cabinets, the state does not have mandatory regulations, but adopts the principle of voluntary enterprise. Therefore, the environmental protection certification in the home market is rather confusing, making some fake green products drowning.

Pseudo-name cards can only get instant benefits

The so-called fake brand names are generally produced and produced by small workshops. In order to improve sales performance by means of the "brand" effect, the cabinets and brand cabinets they produce are almost twin sisters, but the quality and price are quite different. Consumers may be greedy for temporary vanity purchases, so this is one of the reasons for the quality of consumer complaints in the past two years. Some consumers will pay more attention to how to identify the authenticity of the brand, but many companies have high-profile cheating techniques, imitating logos, plagiarizing products, and even borrowing production addresses and products, which makes people hard to guard against.

The purpose is to determine the behavior. The cabinet companies affix these labels only to sell the products, indicating that the company has not really realized how to operate the brand, how to sell the products, and to go long-term, the company still needs to look far.

【Print】 【Close】

Hard alloy Lianxiang tungsten steel for milling cutter bit

Hard alloy Lianxiang tungsten steel for milling cutter bit

Chengdu Lianxiang New Material Co., Ltd , https://www.cdlxyzhj.com

Posted on