Anta performance soared in the first half of 2009

ANTA Sports Products Co., Ltd. (ANTA Sports, 02020-HK) released the first half of 2009 interim financial report, announced that as of June 30, 2009 in the first half, the turnover achieved a year-on-year increase of 27.7%, reaching about 2.82 billion yuan, Gross margin increased by 2.6 percentage points to 41.5%. The Anta board of directors recommended an interim dividend of HK12 cents per share, an increase of 20% over the 10 points in the same period of 2008.

For Anta to achieve rapid growth, Anta think the brand image of the promotion, as well as the expansion of distribution networks contributed. Mr. Ding Shizhong, Chairman and Chief Executive Officer of ANTA Sports said: "Anta still managed to achieve satisfactory performance and satisfactory growth in the first half of the challenging operating environment. As of June 30, 2009, Anta has 6129 Anta stores and 10 Anta flagship stores in China with a net increase of 462 Anta stores. In the meantime, Anta is very honored to become a strategic partner of the Chinese Olympic Committee. This honor will further consolidate ANTA's leading position in the sporting goods industry in China.

It is understood that in enhancing and optimizing the professional image of Anta brand, Anta has successfully implemented the strategy of strengthening the competitiveness of ANTA Sports in functional sportswear through strategic sponsorship of outstanding athletes, popular sports leagues, and cooperation with influential sports associations The professional image of the market, and highlight the brand and product differentiation. For example, in order to speed up the pace of development in the tennis supplies market, Anta in the first half of 2009 and the world's top women tennis player - Elena. Jankovic and Zheng Jie, respectively, signed the spokesman agreement; Anta even on June 23 with the Chinese Olympic Committee reached an unprecedented strategic cooperation agreement within the next four years, ANTA Sports will participate in the Chinese sports delegation, including Vancouver 2010 Olympic Winter Games Will, 2012 London Olympic Games, including 11 major international events, to provide award-winning equipment, which will make Anta's brand and tension more prominent.

In terms of distribution network, Anta further expanded its channel size and maintained its leading position in the second and third tier markets in China. In the first half of 2009, Anta's strategy was mainly focused on its growth potential and its low market penetration. As of the end of June, Anta already had 6,219 authorized retail outlets, an increase of 8.2% over the end of 2008. Its total sales area increased by 12.3% to 641,484 sq.m., and the average store sales area increased by 3.9% to 104.7 sq.m.

Anta also said that by continuing to invest resources in product development and improve quality control, to achieve product quality improvement and rival differences. For example, Anta integrates professional designers from home and abroad and successfully collaborates with the international design institutes on the essence and features of different concepts. The award was awarded the gold medal in the Professional Sportswear category of the China Leather Design Competition in 2009 China Leather Tag Cup. A strong product professional and innovative. In addition, we continuously improve our quality control in the production process and work with our suppliers to improve the quality of our products.

In the future, Anta predicts that the market still has tremendous potential for growth due to the rapid growth of the domestic demand and sportswear markets. Anta will continue its investment in sponsorship and endorsement, diversification of markets and products, expansion of its distribution network, enhancement of R & D and quality control capabilities, and is expected to achieve more positive results.

Ding Shizhong pointed out: "After the economic stimulus package is implemented, China's economy and domestic demand are gradually recovering, so we are optimistic about the economic outlook. However, Anta in the face of fierce competition and uncertainties in the sports goods market after the Olympic Games, With a view to the future, we will make full use of our brand awareness, strong product development capability, large distribution network and strengthen our competitive edge to create greater value and return for our shareholders. "

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