First half net profit increased by 40.1%
The net profit of Anta (02020.HK), which is stationed in the second and third tier cities in China, has surpassed the 2007 full year's net profit. According to estimates by industry insiders, Anta's annual revenue may exceed RMB6 billion (same below) The surge in the situation made Adidas and Nike and other multinational sporting goods giant dwarfs.
In the semi-annual report released a few days ago, Anta disclosed that in the first half of this year, the Group's turnover reached 2.82 billion yuan, up 27.7% over the same period of previous year while its net profit reached 608 million yuan, up 40.1% over the same period of last year. In 2007, Anta net profit of 538 million yuan.
For the substantial growth of Anta's performance, the industry believes that the financial crisis on the domestic first-tier cities greater impact on Nike and Adidas performance is obvious, and Anta and other domestic sports goods market is mainly the second and third tier cities in the country, subject to Limited impact. Therefore, Anta has sufficient resources to continue to expand the number of stores in the country.
Earnings reports, Anta stores in the first half of this year an increase of 462, the total reached 6129, while there are 412 stores to complete the transformation. An analyst told CBN reporter: "In addition to the expansion of total stores to promote the growth of Anta performance, there is great potential for opening stores. Anta store sales vary widely, the performance of southern stores is better than the North Area, if the potential of the northern region also fully tapped, Anta's operating performance will be higher. "
Industry insiders estimate that according to the growth of ANTA's performance in the first half of this year, the revenue for this year is expected to exceed 6 billion yuan. In 2008, Anta turnover was 4.63 billion yuan, if you maintain the 27.7% growth rate in the first half, Anta turnover will reach 5.9 billion yuan.
In addition, Ding Shizhong, chief executive and chairman of Anta, said last week about its acquisition of Belle's Fila brand, mainly due to the company's upscale route, hoping the brand will complement Anta in China. Ding Shizhong pointed out: With the improvement of the cross-Strait situation and the planning of the Hercynian Economic Zone, the company will benefit directly. He told CBN reporters that he hopes to enter the Taiwan market in the future.
Analysts believe that in addition to the rapid expansion of the number of stores, the strong control over distributors is also an important reason for the continued growth of ANTA's performance. The analyst said: "Anta's control over distributors should be the most in the domestic sporting goods market Strong. Anta sales chain is the most upstream ANTA headquarters, the first level is a distributor, the second level is a dealer , distributors to control. Anta in the country has more than 40 distributors, in recent years, Anta began to come up Capital injection to distributors, the original distributor and Anta are two people, Anta stake after the formation of community interests, Anta increased control over distributors, so ANTA headquarters of the decision-making can be effectively implemented in the sales cycle.
There are different opinions on the "secret" of Anta's management. An insider told CBN reporter: "The advantage of a joint stock company in setting up a joint stock company is that executive power can be strengthened and manufacturers can firmly control sales channels. However, in one region, manufacturers may not be able to contact other distributors in addition to participating distributors The development of other distributors, limiting the market to further broaden the space. "And Anta on their own sales system is very confident that in the semi-annual report, Anta said:" The Group's efficient sales network is conducive to the timely introduction of new products market, with Grasping the opportunities in the market. "