Beverage packaging has stuck

"Buy more, save much more," "big pack more favorable" ... ... This is a lot of beverage brands slogan. However, the actual situation is not the case. In the Lotus Lotus supermarket, the reporter saw the master ice tea 1L installed the original price of 3.4 yuan, 3.3 yuan after the discount, and 2L installed to sell 6.8 yuan, which means that even without promotions, large bottles are not worthwhile. The side of the jasmine tea 1L loaded 3.3 yuan, 2L installed 6.5 yuan, although the cheap 1 hair, but to buy 3 bottles of 1L installed can give 3.3 yuan of tea, the actual purchase of 2L equipment but more expensive. To this end, the reporter contacted a staff member of Master Kong, and the other party admitted that due to the pricing strategy of promotions and supermarkets, the phenomenon of price inversion would occur.

Live: (Because there are more promotions for small bottles, big packages may not have any promotions, and they will find ways to get the headquarters to adjust the prices down.)

However, in addition to promotional products, there are also price traps for many regular-priced products. Such as 500ML Evian mineral water price of 10.9 yuan, 750ML installed but 19.9 yuan, more than half of the amount, but almost twice as expensive, it is astounding. At the Tesco Changning store, Mr. Chen told reporters that before he had nearly suffered a loss, he would now change to buy small packages and then pack them by carton.

Live: (Now I'm using a cardboard box again. If I have a full case, I wouldn't dare to take it. If you take it at a different price, when I check out, I find it, and then I will tear it down and lose 36 yuan. Don't pay attention. He was gone.)

Although Mr. Chen’s description of this Coconut Island brand of coconut milk in a box display is temporarily out of stock, another coconut palm brand has “problem to buy more and higher prices”. In this regard, the cashier suggested that either buy it open or buy it at the price of a single bottle and then take it away.

Live: (Surely open to account, or to open to give you a good sweep? Or take a small package, to help you sweep 24 cans, you still take a box to go.)

For price issues, the cashier explained that you are on the packaging:

Live: (Like the moon cakes of the Mid-Autumn Festival, it's expensive to pack.)

In response, a number of people in the industry stated that there will be more packaging costs than FCL and single-canned packaging, but the packaging fee for simple packaging will not be too high. If the price difference is large, there will be problems. In addition, the cost of large packages is definitely lower than that of small packages:

Live: (Large packaging is certainly cheap, as now the beverage is a bottle and a lid is a separate calculation of money. Specifications are larger, the lid is still one, the packaging costs instead reduced.)

Live: (The introduction of large packaging was originally intended to have a bit of price advantage, allowing customers to buy large packaging, which is the original intention of a large package.)

(Broadcasting) Well, the reason why “bigger and more expensive, more expensive to buy” appears, people in the industry believe that sometimes it is because the previous one- or small-packed products are out of stock, and even if they are promoted again, they cannot produce yellow labels. Otherwise, it was suspected of irregularities. Of course, it also does not rule out the intentional or unintentional negligence of supermarket pricing, because summer beverages are shipped quickly, and few consumers will be careful. Whatever the reason, it will take longer for consumers to go to the supermarket to buy drinks next time.