According to data released by PRIMIR, the US printing market and information research institute, by 2014, the global printing industry's total output value will reach 725 billion (US dollar, the same below), but it exceeded the previous target of 720 billion yuan in 2011. The delay is three years.
The traditional offset printing market has been eroded for more than a decade. Digital printing technology and related industries have been rapidly developing in the world with the wind of technological innovation. They have penetrated into all levels of society at an alarming rate to satisfy people's personalization, diversity and flexibility. Demand. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. In 2008, the global inkjet printer market totaled only 1.9 billion yuan. It is expected to jump to nearly 4.8 billion yuan in 2014, with a rapid growth rate of 160%, almost in line with the sheetfed press market.
For the development trend of digital printing, American printing expert Frank J. Romano believes that digital printing will complement and compete with offset, screen printing and flexo printing; networked laser printers will challenge the photocopying machine. Photocopiers challenge digital printing, digital printing challenges offset printing, and inkjet will challenge all; the quality of digital printing will no longer be a problem, but its production capacity, reliability and size issues will still need to be further resolved; offset printing is improving, providing More economical and competitive products, but its market will continue to be eaten by digital printing; digital printing will affect all aspects of the printing industry, will be in art, packaging, label printing, textiles, books, advertising and other printed matter Widely used.
In China, at present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprise stationing services, etc., become the new hotspots and new development of the four major developments. opportunity.
Digital printing saves labor With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-volume pursuit of small costs to small batches, multiple varieties, and individualized. In China, labor costs are increasing. Compared to traditional printing, there is a need for manual digital printing with a lot of savings in labor costs. Some traditional printing businesses are moving to digital printing. After several years of development, network personality printing has become more mature and has also promoted the development of digital printing.
The traditional offset printing market has been eroded for more than a decade. Digital printing technology and related industries have been rapidly developing in the world with the wind of technological innovation. They have penetrated into all levels of society at an alarming rate to satisfy people's personalization, diversity and flexibility. Demand. By 2014, the global market share of digital printing will double, accounting for 27.4% of the total market. In 2008, the global inkjet printer market totaled only 1.9 billion yuan. It is expected to jump to nearly 4.8 billion yuan in 2014, with a rapid growth rate of 160%, almost in line with the sheetfed press market.
For the development trend of digital printing, American printing expert Frank J. Romano believes that digital printing will complement and compete with offset, screen printing and flexo printing; networked laser printers will challenge the photocopying machine. Photocopiers challenge digital printing, digital printing challenges offset printing, and inkjet will challenge all; the quality of digital printing will no longer be a problem, but its production capacity, reliability and size issues will still need to be further resolved; offset printing is improving, providing More economical and competitive products, but its market will continue to be eaten by digital printing; digital printing will affect all aspects of the printing industry, will be in art, packaging, label printing, textiles, books, advertising and other printed matter Widely used.
In China, at present, in the application field of digital printing, in addition to graphic fast printing, on-demand publishing printing, image printing, personalized direct mail printing, large enterprise stationing services, etc., become the new hotspots and new development of the four major developments. opportunity.
Digital printing saves labor With the change of the public's consumption concept, the demand for printed materials has also diversified, and the printing business has developed from large-volume pursuit of small costs to small batches, multiple varieties, and individualized. In China, labor costs are increasing. Compared to traditional printing, there is a need for manual digital printing with a lot of savings in labor costs. Some traditional printing businesses are moving to digital printing. After several years of development, network personality printing has become more mature and has also promoted the development of digital printing.
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