The various activities in the home improvement industry are very frequent, but from the data of the first half of this year, the cumulative sales of building materials stores above designated size in the country from January to June was 519.6 billion yuan, down 6.19% year-on-year.
“The overall downturn in the industry is one of the important reasons for the big promotion of the business. At the same time, it has a lot to do with the seasonal factors. The bad weather such as high temperature and rain will affect the decoration and lead to a part of the consumption demand in July and August. In October, it will be released again." A member of the Huizhou Decoration Industry Association said that if the performance in July and August is very bad, there may be a concentrated release in September and October, but overall, because the overall economy is down, Although there is a rigid demand, the growth will not be as big as in previous years. In the second half of the market, the sales in the industry may not be better than last year.
"How to say it, and the fresh tricks have been used, and there are so many people to buy, the market will not be prosperous because of the more products sold." The person in charge of running a stone company in Huizhou said, Although the enterprises set different goals for themselves, this year's "Golden Nine" market will be relatively stable, and the room for upward improvement will not be too large.
When reporters visited some of the home improvement products stores in the urban area, they also found that most of the owners who want to renovate generally believe that the business seems to be doing promotional activities all year round, so that the owners do not have to place orders during the “Golden September and Silver 10†period.
"After all, so many stores and brands are doing activities, and they can't be separated from the peak season. So, when do you need it, when can you place an order?" A citizen said that during the "Golden September and Silver 10" period, there were many merchants. It is a package or special offer. Some packages look very affordable, but they don't fit the style of home decoration or are not practical. Even if the price is more attractive, they have to give up.
"Today's home market, similar products, decorative packages are also the same, making the industry more competitive, how to find business opportunities in this, differentiated management is a way out." A cabinet brand marketing department told reporters that this year In the next two months, they will use the differentiated marketing model to find different points from similar brands, continue to promote sales activities, and segment the consumer market by targeting the consumer market.
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