Non-negligible printing area - special printing

What is special printing? With the development of technology, this concept is constantly being updated. The definition of "Special Printing Technology Terminology Standard Energy" for special printing is: special printing is a printing method that is different from the general plate making, printing, postpress processing methods and materials production for special purposes. This clearly points out that the main differences between special printing and general printing are five aspects: plate making, printing, post-press processing methods, and material production and use. Any of these five aspects differ from general printing. Special printing. Common special printing methods include: metal printing, glass printing, leather printing, plastic film printing, hose printing, curved printing, magnetic card and smart card printing, ticket security printing, decal printing, self-adhesive label printing, thermal ink printing, Color ink printing, pearl ink printing, foam ink printing, magnetic ink printing, fluorescent ink printing, concave and convex printing, three-dimensional printing, laser holographic iris printing, liquid crystal printing, and combination printing.

With the increase in customer demand and the development of special printing technologies, a new definition of special printing has recently emerged: special printing is not available in general prints, and elements that influence people’s five senses are injected into prints. This enhances the performance effect and at the same time can better serve as an accidental function of prints. In other words, it is a means to increase the extra value of printed materials. Therefore, Dainippon Printing Corporation renamed the original special printing as "added value printing." It can be interpreted as the use of the same amount of material, using the same printing process, can obtain more than two kinds of printing methods in the same time.

No matter how the next definition of special printing, the potential of special printing is immeasurable. As a printing company and a printing customer, the prospects for the development of special printing should be predicted.

First, special printing has a potential big market

Currently in China, enterprises engaged in special printing work are small and medium-sized printing companies. There are really only a handful of large companies that are engaged in or involved in special printing fields. What is the reason for this? Many industry players have answered that - the special printing market is too small, the number of customers and the number are insufficient, and the profit margin is too small. In fact, this kind of thinking is unscientific. Special printing has been developed until now. In fact, it has occupied a very important position in the fields of packaging, magazines, advertisements and so on.

1. Special printing is a "combination party" in the packaging field

Undoubtedly, packaging plays an important role in the current commodity market. In order to win the eyes of more consumers, businesses are eager to think about the packaging of goods, characteristics, differentiation, exquisite products become an important element of packaging. In order to make more product packaging with different effects, it may be difficult to realize by merely ordinary printing methods. At this moment, special printing meets the needs of packaging designers. In recent years, it can be seen that the special printing technology has developed unprecedentedly, penetrated into various fields of packaging and printing, and formed a huge market space, as long as it can bring out a new one in the selection and combination of special processes, special inks and special materials. Road, special printing is to find their own world in printing.

It can be seen that in the cosmetics label printing industry, due to the uniqueness of the cosmetics industry, the cosmetics packaging labels must be both protective, functional and decorative. At the same time, consumers are increasingly demanding the appearance of cosmetic packaging. Cosmetic label printing has shifted from traditional screen printing to self-adhesive labels, and the demand for film label materials is also rapidly increasing. However, at present, there are not many domestic high-end cosmetics label printing companies, and there are serious deficiencies in technology and supply. There is still much room for special printing in this area. In addition, three-dimensional printing in the window advertising, advertising tag, alcohol and tobacco security, food, medicine and cosmetics and other daily necessities of life or packaging this piece has a fertile ground for survival and development. Stereoscopic printing as an important branch in special printing can be greatly improved in technology and equipment. In addition, pharmaceutical packaging printing contains more components of special printing technology. In Germany, there are nearly ten kinds of anti-counterfeit methods on a small medicine box, such as micro-text, gravure printing technology and other anti-counterfeit labels that can be identified with the naked eye, and anti-counterfeit labels that can be seen using special methods. In fact, in the packaging and printing, the proportion of special printing can still be more, as long as the industry has confidence in it, special printing can completely occupy a place in the packaging.

2. Special Printing Impact Magazine Sales

At present, magazines for young people and women use various kinds of special printing or special processing on the cover, advertisement pages, and appendices. For example, a metal foil such as a hologram may be applied to a name part of a magazine, or a thin film may be deposited on the entire cover; if the cover of the magazine is folded into a single fold or folded inwards twice, advertisements may be placed on its opposite side. For advertisers, they can get more eye-catching advertisements. For publishers, since the cover adds an advertising page and they have economic benefits, it is a good one-two-two solution; in addition, metallic lustre is spread over the raised prints. The gold and silver thread makes it glossy, eye-catching image performance advertising, making the cosmetics advertising industry more popular, and some magazines have even taken novelties made with CD-ROM or special printing on the appendices. The huge magazine market offers yet another choice for special printing.

3. Special printing produces special advertising effects

For large-scale advertising, special printing technology can be said to dominate the world. Such as screen printing technology, large-format inkjet technology is well suited to the needs of advertising, coupled with special technology can make more attractive results, in full compliance with the requirements of advertising businesses. Even in the face of small advertising products, special printing also has its uses. For example, spice printing is to make printed products with special aromas, so as to increase the attractiveness of printed materials. The printing method of perfumes can be stencil printing or gravure printing. In packaging and packaging printing, food products are printed with the same aroma as the contents of the food, various perfumes and fragrances are printed on the cosmetics, general instructions, postcards, calendars, and New Year's cards are printed with flowers to promote sales. In fact, as long as there is advertising, there is room for special printing to survive.

In fact, special printing is not what the industry believes - "the market is narrow, with less use." According to the statistics of the global printing industry in 2005, the global output value of special printing has exceeded US$130 billion. In such a case, there is one of the largest printing companies in Japan, and the largest printing company in the world. It is called Dainippon Printing Co., Ltd. The average output value of its workers is 100 million yen, but 35% of the company's total output is from special printing. Japan’s second largest printing company is called Toppan Printing Co., Ltd. Its three-dimensional printing image is thin and soft, and the images are still dynamic. It is said that light is a picture that earns US$1 million. Japan's third-largest printing company is called a co-printing company, and there are more than 20 kinds of products produced using special printing methods. As these large-scale special printing companies have many foreign companies, why can't domestic companies create such large-scale special printing companies?

Second, special printing has a unique technical advantage

Special printing, as the name suggests, is a special kind of printing method, that is, a different type of printing method for ordinary printing methods. Special printing technology is mainly to study the printing process, printing materials, printing equipment and printability problems in certain specific situations. Specific occasions include: special uses, special printing principles, printing methods, and special printing effects. The specific and unique technologies of special printing are mainly in the following aspects:

1. Variety of substrates

The reason why special printing occurs is that ordinary printing cannot handle certain special materials, so the most outstanding advantage of special printing is that it can be printed on various types of substrates. First, the shapes of the substrates are varied, whether they are flat or three-dimensional, regular or irregular, and special printing is available. Second, the materials of the substrates are various. In addition to paper, they can also be metal sheets, plastics, cellophane, paperboard, wood, ceramics, glass, and metal products. Third, the surface properties of the substrates are varied, smooth, rough, uneven, uniform, and so on. Fourth, the sizes of the substrates are varied, and they are all large-format and small-format. The special printing has very high compatibility with the substrate, so that it can accept a lot of work that ordinary printing can not achieve.

2. The application area is very wide

Special printing can be used in many fields, such as packaging printing, textile printing, building materials printing, securities printing, decorative printing, ceramic printing, glassware printing, etc. In these areas, many areas are still only accessible by special printing. Special printing can even be said to be the best in these fields.

3. Unique printing effect

Special printing can make a unique printing effect. Such as three-dimensional printing stereoscopic effect, holographic printing anti-counterfeit effect, woodcut watermark simulation effect. The effect of the reproduction of the artifacts printed by the Taoluo edition, the display effect and the temperature effect of the liquid crystal printing, and the visual and olfactory unified effects of the fragrance printing.

4. Exclusive printing equipment

The particularity of the printing process determines that special printing uses proprietary equipment. Although proprietary technology determines that these devices can only be used in the production of special printing, it also determines that these devices are targeted to the production of special printing, which ensures the production efficiency.

The unique technical advantages make ordinary printing impossible to separate from special printing alone, thus determining the industrial characteristics of modern printing: ordinary printing plus special printing functions.

Conclusion

Special printing is developed on the basis of traditional printing technology. Although China's special printing industry has a certain industrial scale, and the related printing and processing technologies have also become increasingly perfect, the domestic special printing market has not yet developed very well and is still far from the mature stage. Compared with developed countries, our special printing industry has a large gap in market size, product levels, quality specifications, and consumption levels. However, the special printing market has great potential. For China, as long as we are striving to develop the market and strive to improve technology, we believe that the future of the special printing industry is bright.

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Silicone cooking utensils are safe to use. In The Safe Use of Cookware article by Health Canada, it is mentioned  "There are no known health hazards associated with use of silicone kitchen tools."
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