In 2016, the Rio Olympic Games brought together top athletes from all over the world to present their spectators a spectacular sporting event. As the official timing of the event, OMEGA is proud to announce the launch of three new Hippocampus AQUA TERRA 150-meter "Co-Axis" watches to commemorate the brand's important role in this event.
Watch Dial diameter 41.50 mm, polished and matte stainless steel case, with the same material bracelet. The back of the case, wear-resistant sapphire crystal mirror back through the Omega 8500 to Zhen Coaxial movement of the beauty of the show. The movement can withstand high magnetic fields of up to 15,000 Gauss.
To present Rio's unique passion and energy, Omega has taken inspiration from the prestigious Copacabana beach and evolved the mosaic design on the sidewalk into a rippled pattern on the dial. The dial is available in three colors: black lacquer, silver and blue.
On the blue and black dials, the 18k gold dial with the Super-Luminova Luminous Coat and the hands echo each other and are printed with the Omega brand logo in 18k gold. The silver dial, on the other hand, comes with rhodium-plated dials and hands covered with Super-Luminova luminescent coating and rhodium-plated Omega logo.
Three new timepieces have a novel and unique extraordinary design, Omega classic hippocampus AQUA TERRA watch adds a touch of bright colors. During the Olympic Games, the elegant beauty of these watch models will be displayed in the OMEGA Rio 2016 Olympic Games commercials. The common appearances include Michael Phelps, Omega celebrity ambassador, • Chad Le Clos, Jessica Ennis-Hill and Rory McIlroy.
The new Omega Seamaster AQUA TERRA 150 "Co-Axial" watch is water resistant to 150 meters (500 feet / 15 atmospheres). Omega promised four-year warranty for the three watches, and will be on sale in Omega stores in August this year.
Omega and Michael Phelps, Chad Le Clos, Rory McIlroy and Jessica Ennis-Hill
Portrait of showing 2016 Rio Olympic advertising
As the official timing of the Olympic Games, Omega glory released the 2016 Rio Olympic global advertising. Four Omega celebrity ambassadors Michael Phelps, Chad le Clos, Rory McIlroy and Jessica Ennis-Hill Jessica Ennis-Hill) co-starred in the brand for the shooting a series of print, digital and television commercials, a wonderful interpretation of the Olympic Games athletes dream.
The unobtrusive title "Record Olympic Dreams Beginning in 1932" laid the overall tone of Omega's advertising campaign during the Olympics. It not only demonstrates Omega's long history as a formal Olympic timekeeper, but also highlights the brand's unwavering commitment to all athletes, helping and witnessing them fight for honor and dream.
Rio 2016 Olympic Games will be Omega 27th Olympic Games official timing. Over the past 84 years, Omega has been continuously improving and innovating the timekeeping equipment that determines the athlete's record, accurately and professionally documenting the outcome of each race. Omega is undoubtedly a reliable guarantee of precision timing for athletes who fight for their dreams and careers every second.
The advertisement is a "double exposure" filming technique, presented through a richly layered theme that allows viewers to enter the athlete's inner world and witness their motivation to realize their dreams and feel their game.
To create such an image, Omega recorded the filming of four celebrity ambassadors in photographs and photographs, respectively. The four commercials featured Jessica Ennis-Hill, the UK's seven-time All-Star, South African swimmer Chad le Clos, Irish golfer Rory McIlroy and American swimmer Michael Phelps. Three of them have won the Olympic gold medal, and Phelps is the history of the athletes who won the most Olympic medals. So proud of the achievements so that their name and the realization of extraordinary dreams are closely linked.
In order to create a dreamlike texture, TV commercials have chosen the English song "Hall of Fame" sung by a little boy as a soundtrack. The song from The Script is reinterpreted to reflect the sporting dream that many athletes are determined to fight for when they were young. Michael Phelps had revealed the truth in the filming process, and this is what the film wants to convey the true feelings:
"When I was young, I said I want to be the greatest swimmer in history.If I asked myself if I foreseen what I achieved when I first took part in the Olympic Games in 2000. My answer was no, but I really dreamed Everything today, and I also believe I can do it and never give up. "
In addition to inviting Olympic athletes to appear on the screen, this ad video also presents the new Omega Seamaster AQUA TERRA 150-meter "Co-Axis" watch. Inspired by the classic mosaic pattern on the Rio Copacabana sidewalk, the dial design of all three watches reproduces the infinite passion and fascination of the city of Rio.