The old brand also has worries that the new packaging will help "to taste food" to reshape the image

According to the person in charge of Zhiwei Food Co., Ltd., because Zhiwei Foods is an old brand and an old company, many new small manufacturers have imitated their packaging in order to achieve the goal of “big names” for promoting sales, and many consumers are not Attention will recognize the wrong brand, which has also become the biggest headache for sales executives who are plagued with “to taste food”.

To Zhiwei Food Co., Ltd.'s production and packaging workshop, only the container bottles and signage papers in the workshop products were different from before. According to reports, new products with new packaging will soon embark on major supermarket counters.

“There are too many products in the market to imitate the trend. We have to replace the new packaging again.” The person in charge of the company said that since Zhiwei Foods is an old brand and an old company, many new small manufacturers have imitated their packaging. In order to achieve the goal of promoting big sales, many consumers will recognize the wrong brand with little attention. This has also become the biggest headache for sales executives who are plagued by “to taste food”.

To this end, Zhiwei Food Company has accelerated the development of new products and has so far successfully developed 9 new products, including 4 each of soy sauce and rice vinegar, and 1 cooking wine. “New bottled wine”, when the new product was launched, the company decided to adopt a new bottle shape and signage in order to prevent other manufacturers from mimicking their new packaging in a short period of time. The new bottle has a cylindrical shape, and the widened signage paper can cover the entire bottle post. The new packaging looks more stylish. After the listing of the 9 new products, the company's products were more abundant and increased to 4 series and more than 60 products.

After many years of development, Zhiwei Food Company has established a sales system for terminal retail, supply and export of intermediate products of large-brand enterprises. Its products have a good reputation in Jiangsu, Zhejiang, and Shanghai, and have become a supplier of food giants such as Wufangzhai and Kangshifu. Business. This year, in the highly competitive condiment market, sales of Zhiwei Foods Co., Ltd. have achieved a substantial increase of 20%.

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