After preliminary statistics on the investment projects in the TMT field that were publicized in 2009, it was found that more than US $ 1 billion was scattered to the TMT industry, and hundreds of related companies received financing.
However, the fierce competition in the TMT field, the rapid copying of models, and the high elimination rate have also quickly made blog vertical websites and e-magazine websites become tomorrow's flowers. Power and higher barriers to competition.
After investigating several VC, PE, investment banks and angel investors, the Venture Express found that the TMT industry in 2010 will still be a battlefield for capital struggles.
1.SNS social networking site
Investment opportunities: social networks for women and the elderly
Key points of competition: component development, user segmentation, business expansion
Investment fever: ★★★★
Industry trends:
After Myspace and Facebook did a good "concept popularization" for Chinese social networking sites, the batch of SNS websites that emerged from 2007 to 2008 rose up and fell quickly. So much so that Yan Yan said bluntly that “90% of social networking sites are very garbageâ€.
In 2010, will the SNS social networking site also amaze investors? There is a debate among investors. Yan Yan said optimistically: 90% of SNS will not succeed, and the profit model is still unclear. Deng Feng, who held opposing views, said: SNS's profitability is unquestionable, especially in the Chinese market. The most typical example is QQ.
Chen Hong, who is also optimistic about SNS social networking sites, said that in the future, social networking sites positioned to continue to segment user groups are promising. "There are Kaixin.com in the white-collar circle, campus intranet, and Moore Manor for the children. It is entirely possible that social networking sites for women and the elderly will appear in the future."
2. E-commerce investment
Opportunity: M2C, B2 small B
Key points of competition: brand, efficiency
Investment fever: ★★★★★
Industry trends:
Under the guidance of B2B represented by Alibaba and the C2C and B2C models represented by Taobao, online shopping is increasingly becoming a part of life. According to the survey, nearly 40% of people have experienced online shopping.
For 2010, with the intensification of market segmentation, vertical e-commerce has become a popular hot spot for investors. With Dangdang, a book shopping website, announcing full profit after ten years of establishment, the focus on apparel, positioning The stunning effects brought by 3C's Jingdong Mall and other vertical manufacturers will continue to be written in the new year.
"It is an inevitable phenomenon and a trend for some companies with independent intellectual property rights, factories and traditional business capabilities to be e-commerce companies," said Ding Huabo, vice president of Dongsheng International Investment (Beijing) Co., Ltd., a PE.
3. Wireless Internet
Investment opportunities: mobile games
Key points of competition: integration of two networks, integration of industrial chain
Investment fever: ★★★★★
Industry trends:
As of June 30, 2009, the number of Chinese Internet users was 338 million, and the number of Internet users using mobile phones to reach 155 million. According to Morgan Stanley's "Mobile Internet Report", the mobile Internet cycle is the fifth new technology cycle in 50 years, and the growth of mobile Internet access will exceed that of computer Internet access.
Ushering in the 3G wave in 2010, the decline in mobile phone tariffs and the increase in traffic have made investors more optimistic about the profit prospects of some platform and application mobile phone software. Chen Hong, chairman and CEO of Hanergy Investment, pointed out that companies that make mobile phone operating systems will continue to develop, and the market value of financing will not go down. At the same time, the imagination of mobile phone application markets such as mobile shopping, mobile games, mobile video, mobile microblogs will be different from traditional The Internet is as big, especially mobile games, it is possible to use 3G to surpass the 2G-like IP structure to solve the problem beyond broadband, that is, not only download the stand-alone version of the game, but many people can use the mobile phone to play online games.
In addition, exploring the mobile advertising model will be bolder. Chen Hong believes that "future ads may be most relevant to mobile phones". On the one hand, mobile ads are more readable and targeted for placement.
In the Forbes 2009 list of China's best venture capitalists, seven of the top ten outstanding venture capitalists have excellent skills in the TMT field in terms of return on exit projects. Even under the financial crisis, the TMT industry has not been neglected by VC, PE and even angel investors. Therefore, Entrepreneur Express also strongly recommends entrepreneurs to choose the TMT industry. I believe that with a precise investment industry, we will be able to make a profit.
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