Discussion on the Application of Varnishing Technology in Printed Products (II)

肆, the consumer's visual focus - the visual effect of printed glazing

Nowadays, the standard of living in society is much higher than in the past. The economic power of the Chinese people is affluent, and the relative material requirements are also more. All things are sought for good quality and low price. Today's books, magazines, cards, and flyers on the market are designed to look beautiful, and different sizes and thicknesses give people different feelings. The prints such as these are popular in the post-press finishing process to increase their texture, and the use of different glazing methods to make the print more diversified and refined. The surface of the prints adds a lot of luster and three-dimensionality after they are glossed on, and they give light to consumers' premonition of light and light. After the consumer sees this print, he intuitively assumes that the item has a very fine texture and is a high-grade product. The application of the printed matter as a whole design and glazing has become the visual focus of consumers. The sensation of the graphic symbols brought to consumers directly after the glazing is exquisite. This message affects the consumer psychology due to visual communication. The thing that loves beauty is human nature. After the glossy printed matter is considered beautiful, its content is easily recognized as high quality; so the printed matter can be easily marketed. The visual effect of glazing the printed matter is not to make consumers feel biased but valuable prints are worth pursuing; it is more exquisite and beautiful and has protective functions, and consumer behavior is not absolutely determined by personal preferences. The mentality of consumers adopting a new product can be divided into five phases: knowledge, interest, evaluation, trial, and adoption. The most important of these is awareness and interest. The gloss and texture of prints after glazing after printing are sufficient to attract consumers' attention. As long as the content of this print is good and meets its needs, it is not difficult to sell it. For example, cultural publications printed on light are easy for consumers to perceive and feel after placing bookshelves. On the concept of personal marketing, the above approach to attracting consumers seems to be a good idea. Because of the glazing prints, people can not forget them for a long time, which can easily cause consumers' favor and further arouse their desire to purchase.

Wu and Polish Market

First, plastic (stored value) card

The printing of plastic cards belongs to special printing, telephone cards, IC cards, magnetic cards, printed circuit boards and so on. These plastic cards have been processed by glazing to increase their texture and make their materials feel more valuable. At present, in the communications market, Big Brother’s big-budget pop-free stored-value cards such as monthly fare-paying fees, such as far-reaching easy-to-pay cards, Taiwan’s Big Brother’s big OK cards, and Hexin’s easy-to-play cards are all available. The plastic stored-value card has a stored-value password, which is hidden by the silver powder protection cover. This is the application of glazing technology, and the integration of ICs, resistors, and capacitors for the use of Tape must be based on coupling technology.

Second, scraping music (color roll)

In many marketing campaigns for items, there are prize-giving activities. The way to give away gifts is to scrape the scrolls. People's psychology has the nature of pursuing stimuli, and it also has the nature of wanting to get rid of greed for a small amount of money; therefore, for consumers, the scratches after shopping are very attractive. The scraping and scraping of the silver on the barn is also a finishing process. The government is currently launching a charity roll. Due to the preference of the Chinese people, it is expected that the charity rolls will be sold as big as the previous patriotic prizes, which will increase the market for glazing companies.

Third, books, magazines, cards, leaflets

Books are bound in paperback and hardcover, and publishers are generally refurbished on hardcover covers and inside pages in order to achieve overall aesthetics and make books more preservable. Magazines are popular publications. Even more popular commodities need more glazing; by highlighting the theme, it can be said that glazing has the finishing touch. On the other hand, large images on magazines and books can also spread across pages to increase the sense of consistency. Cards are small pieces of prints that are easily discarded or forgotten. After printing and polishing, they have a glossy finish that can be noticed. The same flyer is also the same, must be beautifully produced, consumers will pay attention and accept it.

Fourth, the connection of water-based glazing market competitiveness

(I) Increase market competitiveness

The cost of water-based glazing is low, lower than that of UV glazing, and the water-based glazing equipment saves labor costs and space for operations. Wired operations are printed at high speed, and drying speeds are more accelerated for post-processing, which shortens operations. The total processing time makes the delivery more efficient and efficient, and relatively increases the customer's trust and market competitiveness.

(II) Increase the value of printed materials

Water-based coating can not only protect the printing surface, so that the product does not appear to be one level lower due to abrasion. Immediate drying of the surface to be printed will not produce anti-staining phenomenon, but also increase the glossiness and smoothness of the entire printing surface. Make the print more durable and beautiful, indirectly improve the quality and value of the print.

(three), in line with environmental protection requirements

Water-based coating makes the amount of powder sprayed to a minimum and reduces the pollution of dusting. Moreover, the waste generated during the use process can be recycled through biodegradation and regeneration, and will not pollute the natural environment. Organic organic substances do not affect people's health, ensure work safety, and comply with environmental protection requirements during glazing operations.

(4) Benefits of post-processing

Waterborne gloss sizing, post-gluing can be processed; it can be printed on the surface, can be reprinted, glazing and bronzing, as well as a lot of post-processing and other benefits.

(V) Wide range of materials

In addition to the ordinary paper glazing, the waterborne coating can be applied to special materials, such as vacuum-plated paperboard, aluminum paper, thick-packed carton, food packaging, commercial printing, etc., with a wide range of applications. The consistent operation of the light process will not damage the printed matter. There are various choices for the coating solution and the printed material, and at the same time providing the printing industry with the foundation for the commercialization of printing and upgrading of the printing industry.

V. Polishing Market Analysis and Comparison

In the vicious competition in the glazing market, the drastic price cuts will only lead to a vicious cycle of failing to renew equipment, improve the living environment, and develop new materials to improve quality. This will certainly make it impossible to break through the quality of domestic printing processing, let alone On the development of the international market. Advanced countries already have UV polishing equipment with a speed of over 12,000 rpm, and they also have faster drying, safer, tasteless and harmless materials. However, in the face of fierce domestic price competition, it is difficult to break through the status quo and the trend of the world to go hand in hand. .

At the present stage, the business focus of each of the coating companies is different, and the glazing methods adopted vary greatly. The climate is poor and the competition for bargaining prices is low, so that Chongguang's profits will be reduced. As the printing quality requirements are getting higher and higher, the quality of the glazing of the relative guests will be higher and higher. In the face of global awareness of environmental protection, products are required to be recycled or biodegraded, and the environmental impact of coating must be evaluated. The product, operating environment and external environment must be improved in order to have greater living space. Raw materials must be continuously developed to meet the advancement of various printing inks. Production equipment automation to reduce manpower and reduce cost. If you want to meet international orders, you must expand the scale of production before you can deal with it. Ideas improve work efficiency from the speed of institutions and machines. To computerize, labor-saving, high efficiency and high quality. The ISO certification process standardizes and formalizes the work procedures for the framework, and maintains strict quality control and international certification for the manufacturing process. Local chromatic coloring, refinement, technology, and diversification make it possible to have more design space.

VI. Comparison of Common Coating Functions

Waterborne oil-based PVA film, UV glazing, and other types are commonly used in the market for its gloss, abrasion resistance, water repellency, fingerprint resistance, yellowing resistance, resistance to cracking, material selectivity, and secondary pollution. Comparison of organic solvent content and cost competitiveness. The following table one:

Table 1 Comparison of Various Types of Coating (â—Ž->Good, â—‹->General, â–³->Poor)

(Source: Yang Zhengxian, Huagang Print Communication Journal 27, Waterborne Coatings, Quality Control and Development Trends, P148)

Land and glazing trend

The purpose of glazing is to make the surface bright, wear-resistant and moisture-proof, and to protect printed products to increase the sense of value; the way is to glue on the surface to facilitate vacuum and close packaging. As the glazing is a postpress processing project, the source of the business is passive, and all finished printed products will be lacquered. At present, the glazing manufacturers in Taiwan are mainly medium and small sized, and each The glazing manufacturers have some fixed printing factories or publishers as their partners, and the maintenance of this relationship is usually based on the degree of cooperation of the glazing manufacturers with the printing factories or publishers, as there are often so-called in the printing industry. With regard to the issue of "urgent parts," if the good quality that Shangguang can cope with is not bad, naturally a printing house or publisher will be willing to maintain a good relationship of dependence with them.

There are many kinds of glazing. It is the management of the above manufacturers that will make a market segment. For example, manufacturers specializing in UV glazing products, manufacturers specializing in PP glazing and glazing products, etc. Kinds of glazing manufacturers also have.

Recently, due to the advent of online optical printers, some large printing companies have purchased printers of this type in consideration of factors such as the ease of handling of the post-processing operations and the automatic and labor-saving consistency of printing operations. The situation will of course have an indirect impact on the glazing manufacturer's business volume, but this trend is unavoidable, so glazing manufacturers should focus on this segment of the market, so that the finished product is different from and better than the connection Finished products can be taken advantage of.

First, materials:

The glazing materials have many innovations due to advances in science and technology, such as the use of pre-coating hot melt adhesives to glue the film, and improved adhesives in the form of high-solid components, alcohol-soluble, solvent-free, water-based. In addition, more degradable films, UV, EB hardened coatings,