In the home industry, almost every store is defined by the scale, and the home building business district that has gradually emerged in recent years is more than tens of millions of square meters, which means that the home store has entered the area. The era of capacity competition. Although many cabinet companies have said that they are “expandedâ€, the current situation in the cabinet industry will remain the main source of the cabinet industry in a short period of time.
Home store has entered the scale of the era of cabinet brands have a choice
However, behind the surface boom, many insiders have questioned that in the case of weak consumer power, these rising home building materials business circles are at the expense of old stores or small stores, or jointly promote huge store clusters. moving forward?
According to the latest data released by the National Bureau of Statistics in July this year, in the first half of 2013, China’s above-scale furniture manufacturing industry achieved a main business income of 291.11 billion yuan, an increase of 12.7% compared with the same period last year. From January to May 2013, the accumulated profits of the furniture industry were mainly contributed by Shandong, Henan, Zhejiang, Sichuan, Guangdong, Shanghai, Liaoning, Fujian, Hunan and Hebei. It is not difficult to see from the data that the overall market showed a slow growth trend in 2013.
It is understood that since the completion of the operation of the major supermarkets, there are frequent activities every holiday, from "thousands of people buy" to "ten people buy", all of which highlights the helplessness of the major stores. Looking at the current status of the major stores, it is also the situation that no one enters the market without doing activities. The survey found that in the city's home building materials store, Monday-Friday passenger traffic is only 10%-20% of the weekend activities, while some stores outside the city, the traffic is almost negligible, the big stores are empty, the store and the market The situation of “more porridge†is very serious. Therefore, in the face of fierce market competition, differentiated management has become the most important position.
The market is limited, is it an exclusive competition, or is it a mismatch? Some industry insiders say that in the future, large-scale stores will no longer seek “big and comprehensiveâ€, and will focus on multi-project joint clusters and sectoral market stratification. Each market has its own characteristics and complements each other, so that it can absorb the upstream and downstream businesses of building materials and homes to meet the needs of various customers and achieve a win-win symbiosis in large areas.
It is precisely because the home building materials store attracts consumers mainly in product price, after-sales service, product quality, as well as the influence of shopping environment and the brand of the mall itself. Cabinet companies should consider the passenger flow and service factors of the home store when they enter the store. “Expanding†also needs to realize its value.
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