Nearly 20% of Mintel data for China's foreign tourists to extreme sports holiday Date:2015-09-12 14:26
In people’s impressions, foreign vacations are nothing more than local customs such as churches, palaces, museums, etc. But in the latest Ying Minte report, Chinese tourists showed a strong interest in adventure-related projects. According to the data, 16% of Chinese tourists stated that they were During the trip, he is willing to play extreme sports. Even among 20-24 year old male respondents, the proportion rose to a quarter.
Overall, a quarter of Chinese urban consumers have traveled overseas last year. Parachuting and savoring local cuisine are among the top interests of Chinese tourists. Among them, 74% are willing to try local food while traveling, half are willing to experience local traditions, and 45% are interested in staying in local homes. In addition, 23% like to learn cooking of local dishes.
In addition, the local food is also in their foreign holiday purchase list. 94% of Chinese tourists said they would buy local local food. Of course, fashion items are also very high items in the shopping list, and 80% of Chinese tourists expressed that During last year's vacation abroad, they bought clothes and footwear, followed by personal care products and make-up products, and accessories.
Li Minling, a Senior Research Analyst at Mintel China, said that due to the fast pace of modern life, Chinese consumers believe that the opportunity to take a holiday break can get rid of stress, daily chores and recovery. Some exciting and different service needs and extreme sports were born. For example, bungee jumps and skydiving will certainly make vacations more memorable and a bigger breakthrough in everyday life. At the same time, local experience in tourism has also been increasingly valued. Chinese tourists are more willing to accept local culture and hope to learn more about tourism destinations. As long as these two areas can be differentiated by market positioning, it is bound to be the opportunity for tourism. .
When planning holidays, young people prefer to be able to integrate into the local language. Twenty-one percent of male respondents aged 20-24 expressed interest in learning the local language on travel, which is higher than the overall 15%. However, when young men are happy to experience locally, women seem to be more willing to shop on vacation, and 69% of women buy personal care products and make-up, compared with 53% for men. Similarly, 42% of women buy perfume, only 35% of men; 70% of women buy clothes and shoes for themselves, while men are 61%.
As a Chinese consumer with strong purchasing power, it also pays great attention to payment methods. When interviewees were asked about the necessary products for travel abroad, 47% of Chinese consumers expressed their desire to use domestic payment methods, followed by 36% who chose to be able to access the Internet, 34% wanted to have a Chinese-speaking tour guide, and 30% were willing to In public places, Chinese characters/voices are provided for public relations occasions.
If there is a Chinese payment method, retailers will have more opportunities to stimulate sales. Chinese consumers also pay attention to the Internet. They also like to search for travel information online and update their location in real time. Because vacation brand agencies can also create free publicity through the sharing of the Internet, and attract more attention from tourists. Li Yuling said.
In the end, overseas vacation destinations are more attractive to tourists who are paired together. Chinese married consumers are more willing to travel overseas than single consumers, and 33% of married consumers have overseas vacations, compared to single consumption. Only 14%.
In people’s impressions, foreign vacations are nothing more than local customs such as churches, palaces, museums, etc. But in the latest Ying Minte report, Chinese tourists showed a strong interest in adventure-related projects. According to the data, 16% of Chinese tourists stated that they were During the trip, he is willing to play extreme sports. Even among 20-24 year old male respondents, the proportion rose to a quarter.
Overall, a quarter of Chinese urban consumers have traveled overseas last year. Parachuting and savoring local cuisine are among the top interests of Chinese tourists. Among them, 74% are willing to try local food while traveling, half are willing to experience local traditions, and 45% are interested in staying in local homes. In addition, 23% like to learn cooking of local dishes.
In addition, the local food is also in their foreign holiday purchase list. 94% of Chinese tourists said they would buy local local food. Of course, fashion items are also very high items in the shopping list, and 80% of Chinese tourists expressed that During last year's vacation abroad, they bought clothes and footwear, followed by personal care products and make-up products, and accessories.
Li Minling, a Senior Research Analyst at Mintel China, said that due to the fast pace of modern life, Chinese consumers believe that the opportunity to take a holiday break can get rid of stress, daily chores and recovery. Some exciting and different service needs and extreme sports were born. For example, bungee jumps and skydiving will certainly make vacations more memorable and a bigger breakthrough in everyday life. At the same time, local experience in tourism has also been increasingly valued. Chinese tourists are more willing to accept local culture and hope to learn more about tourism destinations. As long as these two areas can be differentiated by market positioning, it is bound to be the opportunity for tourism. .
When planning holidays, young people prefer to be able to integrate into the local language. Twenty-one percent of male respondents aged 20-24 expressed interest in learning the local language on travel, which is higher than the overall 15%. However, when young men are happy to experience locally, women seem to be more willing to shop on vacation, and 69% of women buy personal care products and make-up, compared with 53% for men. Similarly, 42% of women buy perfume, only 35% of men; 70% of women buy clothes and shoes for themselves, while men are 61%.
As a Chinese consumer with strong purchasing power, it also pays great attention to payment methods. When interviewees were asked about the necessary products for travel abroad, 47% of Chinese consumers expressed their desire to use domestic payment methods, followed by 36% who chose to be able to access the Internet, 34% wanted to have a Chinese-speaking tour guide, and 30% were willing to In public places, Chinese characters/voices are provided for public relations occasions.
If there is a Chinese payment method, retailers will have more opportunities to stimulate sales. Chinese consumers also pay attention to the Internet. They also like to search for travel information online and update their location in real time. Because vacation brand agencies can also create free publicity through the sharing of the Internet, and attract more attention from tourists. Li Yuling said.
In the end, overseas vacation destinations are more attractive to tourists who are paired together. Chinese married consumers are more willing to travel overseas than single consumers, and 33% of married consumers have overseas vacations, compared to single consumption. Only 14%.
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