Rihanna Joins Puma Brand Sales Speed ​​Amazing Date:2015-11-26 14:28
In recent years, the upsurge of fitness sports has started. Apart from Puma and Adidas, which are already sports brands, many fashion brands have also joined the sports series and launched sports brands of different styles.
According to Yahoo Style sources, the Creeper series that Rihanna and Puma collaborated on sold only within three hours of the start of the sale. The news first appeared on the comments of Rihanna's prostitute Majesty's Instagram, which wrote: When they told me #THECREEPER sold out in three hours.
The series includes two color combinations: full black and tan, priced at $120, which will be released to the public on September 25. But New York consumers can purchase from Puma's pop-up boutiques between E. 1st Street and Bleecker from September 15th to 17th.
Perhaps this news will make Puma feel badly excited in recent years, but compared to rival Adidas, Puma still lags far behind. Adidas' earlier launch of the collaboration series with Kanye West, the Adidas Yeezy Boost 350, was sold in only 12 minutes. Adidas CEO Herbert Hainer also said that Adidas Originals’ profit growth rate reached 29% in the first quarter of the fiscal year, and also attributed a large part of sales growth to Pharrell Williams’ adidas Superstar joint series and Kanye West’s Yeezy. Boost 1 is available for sale. Visible, Adidas and star cooperation series far exceeded Puma.
Puma's negative news in recent years can be described as one after another. In July of this year, the latest report of Thomas Chauvet, an analyst of Citigroup, the world’s largest bank and financial institution, revealed that Kering Group may sell Puma and its other sports and leisure products departments within the next 12-18 months.
Although the Kering Group has been trying to reverse the downturn of the Puma brand, Group CEO Francois-Henri Pinault changed its attitude in the past and refused to respond to how to deal with the sportswear brand. He expressed to Bloomberg that he is very confident that we will be able to continue to reverse Puma. . However, according to Citigroup analyst Thomas Chauvet's report, Puma's operating profit margin has shrunk by more than 10% over the past decade, and this year it will even drop to 2.6%, the lowest in history. Although the Kering Group will not rush to sell its 86% stake at a lower price, it may become a reality in the next 12-18 months.
According to the company’s relevant financial reports, Puma’s net income in the first quarter fell by 30.3% to 24.8 million euros, and Puma’s sales in the first quarter rose by 13.2% to 821.4 million euros. Excluding the impact of currency exchange rate fluctuations, the growth rate remained at 4.4%. Due to the negative influence of currency, the company's gross profit margin dropped from 48.5% to 46.9%, and the annual EBIT was between 80 million and 110 million euros.
In the second quarter, the financial report was not very satisfactory. Its net income was 4.2 million euros compared to the same period last year and it was a loss of 3.3 million euros this year. In the first six months of this year, the company announced that its net profit fell by 45.9% to 21.5 million euros.
The Puma and Adidas brands have been promoting sales with the cooperation of the stars as their new direction. Today, Rihanna joins Puma as the latest creative director of the brand, and the negative voice is also slightly reduced. For the future development of Puma, we looking forward.
In recent years, the upsurge of fitness sports has started. Apart from Puma and Adidas, which are already sports brands, many fashion brands have also joined the sports series and launched sports brands of different styles.
According to Yahoo Style sources, the Creeper series that Rihanna and Puma collaborated on sold only within three hours of the start of the sale. The news first appeared on the comments of Rihanna's prostitute Majesty's Instagram, which wrote: When they told me #THECREEPER sold out in three hours.
The series includes two color combinations: full black and tan, priced at $120, which will be released to the public on September 25. But New York consumers can purchase from Puma's pop-up boutiques between E. 1st Street and Bleecker from September 15th to 17th.
Perhaps this news will make Puma feel badly excited in recent years, but compared to rival Adidas, Puma still lags far behind. Adidas' earlier launch of the collaboration series with Kanye West, the Adidas Yeezy Boost 350, was sold in only 12 minutes. Adidas CEO Herbert Hainer also said that Adidas Originals’ profit growth rate reached 29% in the first quarter of the fiscal year, and also attributed a large part of sales growth to Pharrell Williams’ adidas Superstar joint series and Kanye West’s Yeezy. Boost 1 is available for sale. Visible, Adidas and star cooperation series far exceeded Puma.
Puma's negative news in recent years can be described as one after another. In July of this year, the latest report of Thomas Chauvet, an analyst of Citigroup, the world’s largest bank and financial institution, revealed that Kering Group may sell Puma and its other sports and leisure products departments within the next 12-18 months.
Although the Kering Group has been trying to reverse the downturn of the Puma brand, Group CEO Francois-Henri Pinault changed its attitude in the past and refused to respond to how to deal with the sportswear brand. He expressed to Bloomberg that he is very confident that we will be able to continue to reverse Puma. . However, according to Citigroup analyst Thomas Chauvet's report, Puma's operating profit margin has shrunk by more than 10% over the past decade, and this year it will even drop to 2.6%, the lowest in history. Although the Kering Group will not rush to sell its 86% stake at a lower price, it may become a reality in the next 12-18 months.
According to the company’s relevant financial reports, Puma’s net income in the first quarter fell by 30.3% to 24.8 million euros, and Puma’s sales in the first quarter rose by 13.2% to 821.4 million euros. Excluding the impact of currency exchange rate fluctuations, the growth rate remained at 4.4%. Due to the negative influence of currency, the company's gross profit margin dropped from 48.5% to 46.9%, and the annual EBIT was between 80 million and 110 million euros.
In the second quarter, the financial report was not very satisfactory. Its net income was 4.2 million euros compared to the same period last year and it was a loss of 3.3 million euros this year. In the first six months of this year, the company announced that its net profit fell by 45.9% to 21.5 million euros.
The Puma and Adidas brands have been promoting sales with the cooperation of the stars as their new direction. Today, Rihanna joins Puma as the latest creative director of the brand, and the negative voice is also slightly reduced. For the future development of Puma, we looking forward.
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