Wuyi's home market has made frequent efforts to promote sales and tend to rational

For the businesses that must be fired at the festival, the May Day holiday that is close at hand is the best time for “golden silver”. Yesterday, the reporter learned that, like the clothing, food and other consumer industries, the city's home industry is not far behind, most homes, building materials and other businesses have launched a variety of promotional activities and promotional propaganda, but the home market quietly behind the warming up Many consumers have also begun to become more rational.

Industry players promote in advance

New store opening, anniversary celebration, home decoration group purchase, brand association... In the past few days, Ms. Shen’s mobile phone is full of promotional text messages for all kinds of building materials, from branded bathroom, floor sliding door to curtain lighting. Ms. Wang said with a smile, she has received these promotional text messages from March to April this year. Now, almost without leaving the house, she can learn from the mobile phone where she is doing home improvement promotion.

A brand-name clerk told reporters that due to seasonality, climate and other reasons, the May 1 period is indeed the golden season of the home improvement market. In order to make a lot of popularity, the store has launched a number of preferential activities, such as "buy one get one free", "70% off the audience" and "special gift", the preferential strength is unprecedented.

Group promotion into a new model

In recent years, the consumption pattern of home improvement group purchases has intensified in the market of home improvement building materials in the city, and there has been a lot of storms. In this five-package promotion war, the group purchase promotion of home building materials is still the mainstay.

“As long as you participate in our home building materials group purchase activities during the May 1st period, you can enjoy the discounts of many home building materials such as brand flooring and sanitary ware.” The owner of a brand decorative building material introduces that the current group buying brands are mostly high-end brands in the industry. . This allows consumers to buy high-quality products while enjoying discounts. At the same time, such a promotion model is also conducive to the merchants to save marketing costs, consumers can also learn more brands and preferential information at a time, such a model of mutual benefit It is quite popular in the market.

Frequent promotions are expected to decrease

“Now the home promotion activities are being done all year round, and it is not necessary to place an order at the festival.” Miss Shi, who lives in Zhongnan Century City, is preparing to help her parents decorate their new homes. On weekdays, they are very concerned about the home and building materials market. Miss Shi said that she would not expect too much, and would not rush to place an order. It is understood that although the price war against the "May 1" has long been "smoke smoke", in fact, the promotional activities of various businesses have already quietly kicked off.

“3·15, Ching Ming Festival and mid-April, our store has been engaged in advance promotion.” The owner of a brand kitchen and bathroom in North Shanghai Plaza introduced that consumers are gradually becoming more rational, although the promotion can indeed bring more than usual More passengers, but there are very few real orders, most of them take a wait-and-see attitude.