Floor store comprehensive upgrade holiday promotion trend highlights

Today's flooring and other home furnishing industries are highly competitive. During the interview, people in the industry have said that consumers need not only the quality of products, but also the pre-sale and after-sales thoughtful and considerate service, the warm shopping environment, etc., which has become the floor. The consensus of home stores. In order to adapt to the changes and needs of the market, many flooring merchants have made appropriate adjustments to the brands they operate, and launched a series of preferential activities to increase their strong weight for the market for rigid demand.

“Buying floor and other building materials, what consumers are most concerned about” In the interview, the heads of many floor stores all had a unified voice, “buy peace of mind” and “buy happy”. They believe that in addition to product quality, product pre-consultation, post-distribution, maintenance and other services, consumers are increasingly valued. Brand companies are constantly improving the quality of products and services when they meet consumer requirements, spurring the progress of the industry.

"No matter which industry, many consumers will have a feeling: before you buy, you are God. After the purchase, if there is a problem with the goods, then you are no longer a god." Li Lanqiu, general manager of a floor store, said frankly, in order to avoid this The phenomenon appeared in the store, and the guide buyers have been instilling the idea that "customers are God for a lifetime." Floor products are durable goods, not just for sale and sales. Floor products require pre-design, measurement, mid-term delivery, installation, and after-sales service for a long time. Can the business shoulder the burden of this series? It has become a point that consumers value very much. Therefore, in the aspect of after-sales service, the store should also pay equal attention to it, so that it can not only add impressions, but also add propaganda points.

"Many people think that after-sales service is a problem for customers, and they can find it again, but if you want to truly achieve the consumer's heart, after-sales service should take the initiative to take the initiative, and the homework is done before." A floor industry insider said.

The upgrade of the shopping environment has become another key word for the home market to break through. Winter warm and cool summer, large shopping space, escalators, freight elevators, large central air conditioning, these seem to have become the basic requirements of consumers for the large home store environment. Many citizens, even if they do not have consumer needs, are willing to go shopping at home stores. The variety of stylish and stylish products is pleasing to the eye. In such an environment, the mood is naturally good, and suddenly the desire to shop is also common.

At present, there are many businesses in the home industry such as flooring, which have both comprehensive stores and professional stores. But regardless of the size, there are hundreds of brands, thousands of them, and tens of thousands of products. This will inevitably lead to the existence of service or quality problems in individual businesses, such as delays in delivery, unclear price, shoddy, and environmental protection. In the event of quality or service problems, it is particularly important that the store has perfect after-sales service measures and implementation.

Spring is the peak season for decoration, and it is the profit sprint node of the home store. The reporter learned that many building materials brands, home stores, home improvement companies and other businesses have targeted this node to launch large-scale promotions, trying to stimulate the market and seize market share. "Brand CEO signing sale", "shopping and letting", "group buying and bargaining", "factory building materials zero yuan purchase", "factory direct sales" ... one year count, whether it is traditional festivals, foreign festivals, or the rise in recent years The "Shantou Festival", floor and other home stores can always launch a series of promotional activities. There are as many as twenty or thirty promotions in a single store or brand during the year, and the sales trend of “傍傍” is increasingly prominent.

However, as many consumers have reported, even if it is not a major node, many stores will launch special promotions, which makes consumers numb to the promotion. In response to such situations, industry insiders said that it depends on whether the promotion activities allow consumers to really save money. Many savvy consumers will copy the price of the home products they want to buy in advance, and only when they want to sell.

The home store and the resident merchants are dependent on each other. Therefore, most of the merchants expressed their willingness to participate in the various measures to stimulate the market. “Before the store was very strong, waiting for consumers to come to the door, considering that consumers are already eccentric about traditional marketing methods, now this attitude should be flexible.” A floor marketing staff told reporters.

Source: Northeast News Network