China's flexible packaging industry will face new challenges after China's entry into WTO

People in the industry believe that after China's accession to the WTO, the opportunities and challenges of China's flexible packaging industry coexist, and how companies seek development in competition is a new topic facing the industry. "Accession to the WTO" will bring us a lot of shocks and challenges while bringing great opportunities to us. For example, the current per capita packaging consumption in Switzerland is 319 US dollars, and the United States, which ranks second in the world, also amounts to as much as 260 US dollars, still 130 times more than China. From an environmental point of view, most of the major consumer countries have formulated laws and regulations on the packaging and printing industry 20 years ago (and we have not yet introduced). The packaging industry has already become a pillar industry of developed countries in the national economy. In contrast, China's soft packaging industry is set to be late, and the proportion of income in the national economy is negligible. Industry insiders believe that in order to improve competitiveness, flexible packaging should speed up the formulation of laws and regulations for the packaging industry, and learn from and learn from the successful experience of developed countries in packaging production and operation in the process of system reform. The establishment and soundness is not based on the consumption of resources but We will research and develop recyclable industrial systems suitable for the production, sales, and consumption of China's national conditions, and strive to achieve considerable economic benefits while achieving social benefits. At the same time, the centralized packaging administrative department and professional associations should coordinate the relations within the industry and take effective measures to clear the affiliation. Vigorously strengthen the construction of packaging legal system, crack down on counterfeit and shoddy goods and pirated copyright infringements, severely crack down on illegal materials such as smuggling materials, concealed failures in packaging business brands, brands, and brand names, and create a loose and competitive order for China's flexible packaging industry. Internal environment.

In order to integrate with the international market as soon as possible, the flexible packaging industry should speed up the ISO14000 examination and registration and ISO9000 certification, and should strive to improve the formulation of various standards after China's accession to the WTO, promote the promotion of environmental protection laws and regulations, and do a good job in quality-related employee training. Conduct academic research and exchanges. Select seven or eight companies with economic strength and other better companies to form a flexible packaging group, mergers or joint small factories to form a real "aircraft carrier." Starting from the packaging, we will do a good job of quality control and achieve the goal of “packaging network, digital prepress, design diversification, variety grade, scientific regeneration, and serialization of reuse” as far as possible so as to play a leading role in the domestic market and expand in foreign markets. space.

China's packaging industry has been too simplistic for a long time. Although flexible packaging products have changed their traditional forms in recent years, they still lack imagination. A lot of packaging is only a replica of real life, lack of artistic processing, lack of daring imagination, only to stay on the simple sketch of the original surface of life; sometimes there are extravagant exaggeration of product content, even with fraudulent over packaging, once Caused strong consumer dissatisfaction.

The biggest drawback of China's flexible packaging is the lack of market awareness. In the modernization of packaging diversification (rigid packaging, etc.), if flexible packaging is to be unique, it must face a complex and complex market environment. In the style of design and printing technology, we must follow the rules of market economy to decorate the packaging of goods. Only by aligning market awareness with people's mentality today, through the contrast of packaging surface and endoplasmic, humorous and metaphorical means, from the perspective of humanity of packaging and commodity pricing, sales and consumption, we can position and disseminate knowledge, purify the soul, and reach people with love and affection. It will be one of the most outstanding system projects facing China's flexible packaging products.