Editor's note:
In the traditional publishing field, anyone who has compiled an encyclopedia has this experience. It is difficult to provide a simple and effective search method in a two-dimensional space such as printed matter. Editors often create multiple indexes, search by content, and keyword by keyword. Searches, etc., but the indexes are independent of each Other and cannot be used interchangeably. Therefore, even with so many complicated search methods, readers often cannot find the content they need. In electronic format, the above problems are Resolved. Since the encyclopedia is composed of a number of reference strips, there is a great deal of interlacing between the reference strips, so this structure can be achieved through various hyperlinks. In addition, you can also add more search items, such as direct click-time entry, click on the geographical location to enter, etc. There is no doubt that the characteristics of the encyclopedia and the advantages of electronic publications determine that encyclopedia is very suitable for electronic publishing, then how to successfully publish a This electronic encyclopedia, this article from the market research, design, development ... until the final packaging, sales made a comprehensive introduction.
I. Preliminary Market Research and Decision Making Prior to the development of an electronic encyclopedia, market research was extremely important. It was equivalent to the topic selection stage in traditional publishing work.
Generally speaking, the development of an electronic encyclopedia is based on the original printed version. The first thing that needs to be determined is whether there is a market for converting this encyclopedia into an electronic version. The most important purchaser of electronic encyclopedias is the library. It is only necessary to ensure that there are a considerable number of libraries that need the product.
Then it is to determine the form of electronic publishing, CD-ROM or online publishing, CD-ROM is undoubtedly the most mature and most used form. There are also many people who prefer online publishing and believe that the Internet is a hot trend and will eventually replace CD-ROMs. This is not the case. First, the current network itself is not mature enough. The slow download speed and inaccurate search are all major obstacles. Just as new media will not replace print publishing, CD-ROM will not be replaced by the Internet. Even if the network matures in the future, CD-ROM is a good complement to online publishing.
In addition, there are important points that need to be understood at this stage, including the current configuration of the target user, the competitive status of the target market, etc. These are related to the details of subsequent work.
Second, the design and design, in short, is to determine the screen layout, select the screen color, symbols, buttons and other components. Design work is usually done by specialized personnel, but the editor will provide important reference opinions.
The layout of electronic publications is very different from that of printed publications and is embodied in:
(A) The screen is often full of various colors, unlike the printing and publishing generally only black and white two colors. But the design of this color should be reasonable, and all colors should be taken from the same or similar color system, especially the matching of background and foreground should be reasonable.
(2) The computer screen is often very small, and various navigation elements must be placed on it. As a result, there are few places where each page is left to content. Therefore, when designing the version, the text and navigation elements should be arranged according to the needs of different pages. Such as: some search, login and other pages, to highlight the navigation content, you can set up more specialized windows, boxes, and in the font, color selection to make them more prominent; if it is the text page to highlight the text Content, as far as possible to design the navigation content smaller, on the edge of the screen, but it is best to close to the text, to facilitate readers to use.
(3) Computer screens are horizontal, not vertical, and they are very different from printed publications, so the overall design concept is very different.
(d) The clarity of the electronic publication screen is generally inferior to the printed publication. This is determined by the resolution, and the details of some images are often not clear to the reader unless they can be clicked to zoom in.
(5) The effects of the screens that the readers finally see are generally not as good as when they were produced, especially online publications. Because different display sizes and resolutions are different, the effect is certainly not the same.
(6) Adding some small two-dimensional animations to the design can often add a lot of colors, such as a rotating directory, flashing link icons, and so on.
Of course, there are some principles in the end that are the same as those in printed publications. For example, some gaps are left in place to give the reader a visual break. In general, the principle of design is to best meet the needs of readers.
Third, the format conversion and the development of format conversion is the conversion of printed publications into digital file formats, this digital format can be converted into a part of the CD-ROM database, or even a new print version. The development work is based on the above digital file format, making new publications, usually electronic publications.
The SGML code is best used when converting to a digital file. Although SGML is cumbersome to use, it is widely used as a general standard. The generated SGML format file can be easily converted to a CD-ROM, online, and print publishing format. In the process of file conversion, we must ensure the accuracy, because it is directly related to the subsequent development work, which is undoubtedly the responsibility of the editor responsible for everything from coding to proofreading to be accurate, once the above format conversion work well completed There is no difficulty in the following development work, so the first step is very important.
Fourth, inspection and inspection is a key point in the entire publishing process. If funds and time permit, the more inspections, the better the quality can be guaranteed. In general, an electronic publication undergoes at least three rounds of testing before being copied.
The first round of inspection is done by the editor after the software development is completed. The main task is to check the main content, whether the details are consistent with the plan, and then determine if there are details, whether there are errors, various links, and whether the search is working properly.
The second round of testing is done by the user himself. The purpose of this round is mainly to solicit the opinions of the users, to take a look at various links, whether the design of the screen is satisfactory to the users, and to make the finalization of the publication according to the actual needs of the users. Revision.
The third round is still inspected by users, but at this time, the overall contents, links, and screen designs of the entire publication will not be changed again. The main test items are the installation of the publication and the details of its use. After a round of inspection, you can enter the copy phase.
V. Product Packaging At the development stage, product packaging must begin to proceed. Because the main market for electronic encyclopedias is the library, packaging does not need to be done in a novel way. The library obviously will not save them. Therefore, the focus of packaging is to put On the preparation of some supplementary materials. Supplementary materials are materials that help users to install, use, and maintain this electronic product. At least a booklet must be prepared for the user, detailing the details, and the user's approach to help when problems arise. Of course, if all supplementary materials can be provided in floppy disks or online, customers are more satisfied.
Sixth, the final point that publishers want to add is the arrangement of the publishing staff. The editor is undoubtedly a key person. The editor of the electronic encyclopedia does not have to look for someone else. The original editor can be competent because he understands the content of the entire book and the needs of the reader. To add a technical editor, he is responsible for the format conversion, and according to the designer's ideas to become the final electronic publication. In addition, an electronic publishing commissioner is also required. Because the expertise of traditional editors and technical editors is different, they must be able to communicate ideas with each other. The task of the publishers is to do this, and to act as a link for them to communicate. In addition, electronic publishing commissioners will arrange the entire development work from a macro perspective so that all aspects can coordinate their work.
The above has made an overall introduction to the publication of the electronic encyclopedia, hoping to give you some inspiration.
In the traditional publishing field, anyone who has compiled an encyclopedia has this experience. It is difficult to provide a simple and effective search method in a two-dimensional space such as printed matter. Editors often create multiple indexes, search by content, and keyword by keyword. Searches, etc., but the indexes are independent of each Other and cannot be used interchangeably. Therefore, even with so many complicated search methods, readers often cannot find the content they need. In electronic format, the above problems are Resolved. Since the encyclopedia is composed of a number of reference strips, there is a great deal of interlacing between the reference strips, so this structure can be achieved through various hyperlinks. In addition, you can also add more search items, such as direct click-time entry, click on the geographical location to enter, etc. There is no doubt that the characteristics of the encyclopedia and the advantages of electronic publications determine that encyclopedia is very suitable for electronic publishing, then how to successfully publish a This electronic encyclopedia, this article from the market research, design, development ... until the final packaging, sales made a comprehensive introduction.
I. Preliminary Market Research and Decision Making Prior to the development of an electronic encyclopedia, market research was extremely important. It was equivalent to the topic selection stage in traditional publishing work.
Generally speaking, the development of an electronic encyclopedia is based on the original printed version. The first thing that needs to be determined is whether there is a market for converting this encyclopedia into an electronic version. The most important purchaser of electronic encyclopedias is the library. It is only necessary to ensure that there are a considerable number of libraries that need the product.
Then it is to determine the form of electronic publishing, CD-ROM or online publishing, CD-ROM is undoubtedly the most mature and most used form. There are also many people who prefer online publishing and believe that the Internet is a hot trend and will eventually replace CD-ROMs. This is not the case. First, the current network itself is not mature enough. The slow download speed and inaccurate search are all major obstacles. Just as new media will not replace print publishing, CD-ROM will not be replaced by the Internet. Even if the network matures in the future, CD-ROM is a good complement to online publishing.
In addition, there are important points that need to be understood at this stage, including the current configuration of the target user, the competitive status of the target market, etc. These are related to the details of subsequent work.
Second, the design and design, in short, is to determine the screen layout, select the screen color, symbols, buttons and other components. Design work is usually done by specialized personnel, but the editor will provide important reference opinions.
The layout of electronic publications is very different from that of printed publications and is embodied in:
(A) The screen is often full of various colors, unlike the printing and publishing generally only black and white two colors. But the design of this color should be reasonable, and all colors should be taken from the same or similar color system, especially the matching of background and foreground should be reasonable.
(2) The computer screen is often very small, and various navigation elements must be placed on it. As a result, there are few places where each page is left to content. Therefore, when designing the version, the text and navigation elements should be arranged according to the needs of different pages. Such as: some search, login and other pages, to highlight the navigation content, you can set up more specialized windows, boxes, and in the font, color selection to make them more prominent; if it is the text page to highlight the text Content, as far as possible to design the navigation content smaller, on the edge of the screen, but it is best to close to the text, to facilitate readers to use.
(3) Computer screens are horizontal, not vertical, and they are very different from printed publications, so the overall design concept is very different.
(d) The clarity of the electronic publication screen is generally inferior to the printed publication. This is determined by the resolution, and the details of some images are often not clear to the reader unless they can be clicked to zoom in.
(5) The effects of the screens that the readers finally see are generally not as good as when they were produced, especially online publications. Because different display sizes and resolutions are different, the effect is certainly not the same.
(6) Adding some small two-dimensional animations to the design can often add a lot of colors, such as a rotating directory, flashing link icons, and so on.
Of course, there are some principles in the end that are the same as those in printed publications. For example, some gaps are left in place to give the reader a visual break. In general, the principle of design is to best meet the needs of readers.
Third, the format conversion and the development of format conversion is the conversion of printed publications into digital file formats, this digital format can be converted into a part of the CD-ROM database, or even a new print version. The development work is based on the above digital file format, making new publications, usually electronic publications.
The SGML code is best used when converting to a digital file. Although SGML is cumbersome to use, it is widely used as a general standard. The generated SGML format file can be easily converted to a CD-ROM, online, and print publishing format. In the process of file conversion, we must ensure the accuracy, because it is directly related to the subsequent development work, which is undoubtedly the responsibility of the editor responsible for everything from coding to proofreading to be accurate, once the above format conversion work well completed There is no difficulty in the following development work, so the first step is very important.
Fourth, inspection and inspection is a key point in the entire publishing process. If funds and time permit, the more inspections, the better the quality can be guaranteed. In general, an electronic publication undergoes at least three rounds of testing before being copied.
The first round of inspection is done by the editor after the software development is completed. The main task is to check the main content, whether the details are consistent with the plan, and then determine if there are details, whether there are errors, various links, and whether the search is working properly.
The second round of testing is done by the user himself. The purpose of this round is mainly to solicit the opinions of the users, to take a look at various links, whether the design of the screen is satisfactory to the users, and to make the finalization of the publication according to the actual needs of the users. Revision.
The third round is still inspected by users, but at this time, the overall contents, links, and screen designs of the entire publication will not be changed again. The main test items are the installation of the publication and the details of its use. After a round of inspection, you can enter the copy phase.
V. Product Packaging At the development stage, product packaging must begin to proceed. Because the main market for electronic encyclopedias is the library, packaging does not need to be done in a novel way. The library obviously will not save them. Therefore, the focus of packaging is to put On the preparation of some supplementary materials. Supplementary materials are materials that help users to install, use, and maintain this electronic product. At least a booklet must be prepared for the user, detailing the details, and the user's approach to help when problems arise. Of course, if all supplementary materials can be provided in floppy disks or online, customers are more satisfied.
Sixth, the final point that publishers want to add is the arrangement of the publishing staff. The editor is undoubtedly a key person. The editor of the electronic encyclopedia does not have to look for someone else. The original editor can be competent because he understands the content of the entire book and the needs of the reader. To add a technical editor, he is responsible for the format conversion, and according to the designer's ideas to become the final electronic publication. In addition, an electronic publishing commissioner is also required. Because the expertise of traditional editors and technical editors is different, they must be able to communicate ideas with each other. The task of the publishers is to do this, and to act as a link for them to communicate. In addition, electronic publishing commissioners will arrange the entire development work from a macro perspective so that all aspects can coordinate their work.
The above has made an overall introduction to the publication of the electronic encyclopedia, hoping to give you some inspiration.
6Z Heat Exchanger Manufacturing Co., Ltd. , http://www.jialong-coolers.com