To realize packaging, we must use dialectical unity and development thinking. While seeing its own positive role, we should further deepen its influence on society and the environment, expand its service function, and maximize To reduce the unfavorable factors that the packaging itself has, it is even more important to reduce and overcome the human-induced causes.
With the global internet market and the rapid development of the market economy, the frequency of the wording of the packaging and the importance attached to it are no less than those of advertising. The staff members or experts of all walks of life have different understandings and understandings of packaging. Different aspects and different environments have made their own unique explanations. The so-called "a hundred disputes and hundreds of flowers bloom together!"
Throughout the views of all parties, I think it is most appropriate to understand packaging as a service. From the initial meaning of packaging, packaging refers to a kind of utensils used to contain articles. The materials constituting the utensils may be paper, wood, glass, metal, plastic, and the like. Its role is to protect the items inside from being damaged, not easily degenerate, easy to transport and circulate, and to facilitate the identification and viewing in appearance. From this we can see that the packaging has such service functions as storage, protection, ease of transportation and circulation, and propaganda and inducibility.
From the development of human society to today, our understanding of packaging should get rid of the original and most simplistic view, that is, the object of packaging should not be limited to stationary objects, but must also consider the external human factors that affect its continuous development and improvement. Because the function of the package is not the storage function, other functions are not inherent, especially its additional functions such as publicity and inviting. Just like a carrier pigeon, its initial function was to be able to fly and to recognize directions. However, after people's training, it has the same function of being able to bring letters. Nowadays, in society, there is an expression of “image packagingâ€, which is called “imageâ€. It is not embodied in concrete expressions, but an abstract conceptual outline that is produced in people's hearts. This concept can profoundly influence people's thinking consciousness under normal circumstances. It can be said that if the specific visible packaging is regarded as a "tangible packaging", then the invisible but can be deeply felt image of the idea should be called "invisible packaging." All these phenomena and factors have been attributed to human factors. In primitive societies, people ate hard to wrap their stomachs, and clothes were difficult to cover. The packaging requirements for their own food and articles generally stayed at the storage and storage stage. To achieve preservation, it was rarely thought and difficult to achieve. In the slave society and the feudal society, with the continuous development of human society and economy and the continuous improvement of people’s commodity economic awareness, more and more types of goods have become available. At this time, the outstanding problem facing business people is how to transport and distribute their own goods. How to do the actual problems that the goods are not easy to degenerate, not easy to wear, so people do further processing and improvement of packaging to meet people's needs. In the capitalist society, the commodity market economy has experienced unprecedented high-speed development and competition has become fierce. The advertising industry has also grown vigorously in this economic environment. Packaging has undoubtedly become the focus of some entrepreneurs and advertisers who think carefully. The object is to enable the packaging to have a general function and at the same time achieve the function of propagating manufacturers and expanding the corporate image. It can be seen that the improvement of the packaging function is to continuously improve the people's growing needs. Such satisfaction is service.
The packaging service targets the packaged goods as well as the operators and consumers of the goods. When you go casually into a store, you are always greeted by a wide variety of goods. When you buy your own goods, you get a visual enjoyment. The remarkable economic benefits brought by the successful packaging of SOFPAC tissue to the company is a striking example. The manufacturer is very satisfied with the design of his product packaging, which has been repeatedly revised and updated, because it not only improves the product image with a new look, but also visually presents a bright and vivid pattern on the wrapping film.
At present, in the operation of our country's market economy, most people in the business community are aware of this, but seldom can consciously realize and accomplish how to continue to increase the service function of packaging to maximize its utilization and thus reduce Its objective existence of negative environmental pollution. One-sided understanding and pursuing packaging will only lead to wasteful or deceptive bad packaging phenomena such as rough packaging and excessive packaging. In the education theory and practice courses of China's universities and colleges, there is very little emphasis on the development of packaging in the direction of multi-purpose, but it is too much emphasis on how to make the package look better. Perhaps influenced by the backwardness of economic awareness and environmental protection, the general public in China has always lagged behind developed countries in understanding and understanding of packaging. In September 1997, a unique packaging design competition was held in Paris, France, requiring students to reform their original packaging design and make a difference, so that the original packaging became a multi-purpose packaging box, that is, the packaging has the original packaging function, but also has Other aspects of the function. The purpose and significance of this approach is to educate and strengthen people's understanding of the function of packaging services. Strengthen the service function of packaging, increase the use value of packaging box, and overcome or reduce the environmental pollution of discarded packaging box based on the enthusiasm of packaging. This method of education is a positive approach to the theory and education of the packaging industry. It is worth learning and promoting.
In short, with regard to the understanding of packaging, we must use the dialectical unity and development thinking. While we are seeing its own active role, we must further deepen its influence on society and the environment and expand its service function to the maximum extent possible. To overcome or reduce the unfavorable factors that the packaging itself has, it is even more important to reduce and overcome the factors that cause human maladjustment.
With the global internet market and the rapid development of the market economy, the frequency of the wording of the packaging and the importance attached to it are no less than those of advertising. The staff members or experts of all walks of life have different understandings and understandings of packaging. Different aspects and different environments have made their own unique explanations. The so-called "a hundred disputes and hundreds of flowers bloom together!"
Throughout the views of all parties, I think it is most appropriate to understand packaging as a service. From the initial meaning of packaging, packaging refers to a kind of utensils used to contain articles. The materials constituting the utensils may be paper, wood, glass, metal, plastic, and the like. Its role is to protect the items inside from being damaged, not easily degenerate, easy to transport and circulate, and to facilitate the identification and viewing in appearance. From this we can see that the packaging has such service functions as storage, protection, ease of transportation and circulation, and propaganda and inducibility.
From the development of human society to today, our understanding of packaging should get rid of the original and most simplistic view, that is, the object of packaging should not be limited to stationary objects, but must also consider the external human factors that affect its continuous development and improvement. Because the function of the package is not the storage function, other functions are not inherent, especially its additional functions such as publicity and inviting. Just like a carrier pigeon, its initial function was to be able to fly and to recognize directions. However, after people's training, it has the same function of being able to bring letters. Nowadays, in society, there is an expression of “image packagingâ€, which is called “imageâ€. It is not embodied in concrete expressions, but an abstract conceptual outline that is produced in people's hearts. This concept can profoundly influence people's thinking consciousness under normal circumstances. It can be said that if the specific visible packaging is regarded as a "tangible packaging", then the invisible but can be deeply felt image of the idea should be called "invisible packaging." All these phenomena and factors have been attributed to human factors. In primitive societies, people ate hard to wrap their stomachs, and clothes were difficult to cover. The packaging requirements for their own food and articles generally stayed at the storage and storage stage. To achieve preservation, it was rarely thought and difficult to achieve. In the slave society and the feudal society, with the continuous development of human society and economy and the continuous improvement of people’s commodity economic awareness, more and more types of goods have become available. At this time, the outstanding problem facing business people is how to transport and distribute their own goods. How to do the actual problems that the goods are not easy to degenerate, not easy to wear, so people do further processing and improvement of packaging to meet people's needs. In the capitalist society, the commodity market economy has experienced unprecedented high-speed development and competition has become fierce. The advertising industry has also grown vigorously in this economic environment. Packaging has undoubtedly become the focus of some entrepreneurs and advertisers who think carefully. The object is to enable the packaging to have a general function and at the same time achieve the function of propagating manufacturers and expanding the corporate image. It can be seen that the improvement of the packaging function is to continuously improve the people's growing needs. Such satisfaction is service.
The packaging service targets the packaged goods as well as the operators and consumers of the goods. When you go casually into a store, you are always greeted by a wide variety of goods. When you buy your own goods, you get a visual enjoyment. The remarkable economic benefits brought by the successful packaging of SOFPAC tissue to the company is a striking example. The manufacturer is very satisfied with the design of his product packaging, which has been repeatedly revised and updated, because it not only improves the product image with a new look, but also visually presents a bright and vivid pattern on the wrapping film.
At present, in the operation of our country's market economy, most people in the business community are aware of this, but seldom can consciously realize and accomplish how to continue to increase the service function of packaging to maximize its utilization and thus reduce Its objective existence of negative environmental pollution. One-sided understanding and pursuing packaging will only lead to wasteful or deceptive bad packaging phenomena such as rough packaging and excessive packaging. In the education theory and practice courses of China's universities and colleges, there is very little emphasis on the development of packaging in the direction of multi-purpose, but it is too much emphasis on how to make the package look better. Perhaps influenced by the backwardness of economic awareness and environmental protection, the general public in China has always lagged behind developed countries in understanding and understanding of packaging. In September 1997, a unique packaging design competition was held in Paris, France, requiring students to reform their original packaging design and make a difference, so that the original packaging became a multi-purpose packaging box, that is, the packaging has the original packaging function, but also has Other aspects of the function. The purpose and significance of this approach is to educate and strengthen people's understanding of the function of packaging services. Strengthen the service function of packaging, increase the use value of packaging box, and overcome or reduce the environmental pollution of discarded packaging box based on the enthusiasm of packaging. This method of education is a positive approach to the theory and education of the packaging industry. It is worth learning and promoting.
In short, with regard to the understanding of packaging, we must use the dialectical unity and development thinking. While we are seeing its own active role, we must further deepen its influence on society and the environment and expand its service function to the maximum extent possible. To overcome or reduce the unfavorable factors that the packaging itself has, it is even more important to reduce and overcome the factors that cause human maladjustment.
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