Editor's note: The “China Journal Exhibition†held at the Beijing International Exhibition Center on November 1-4, 2001 was the first time that the new China’s largest display of the glorious achievements of the Chinese periodical industry in more than 50 years since its founding. The most comprehensive display of the overall style of Chinese journals, the first time the most concentrated display of the "political" exhibition of China's outstanding boutique journal square; is an unprecedented event in China's periodical industry. The exhibition was held under the background of the beginning of the new century and China’s imminent accession to the WTO. It was highly valued by relevant leaders and departments of the central government and was also concerned by domestic and foreign media, organizations and readers. How did the exhibition come from? What is the significance? What are the differences between this exhibition and the previous periodicals and what are the new features? What is the positive role of Chinese journals in promoting the world? With regard to the above topics, the journal recently conducted an exclusive interview with Li Baozhong, Deputy Director of the Press and Publication Department of the General Administration of Press and Publication.
First, the background and significance of this periodical.
In April this year, the Party Committee of the General Administration of Press and Publication decided to hold the "China Journal Exhibition." This idea was gradually formed, which can be traced back to August of 2000. The Press and Publication Administration held the first national symposium on 100 key social science journals in the Beihai, Guangxi. At this meeting, the Press and Publication Administration pointed out that in the new century, it will face the situation of the imminent accession to the WTO, according to China’s reform and opening up 20 The actual situation of the development of journals in the past years has put forward the idea of ​​building a strong Chinese magazine phalanx. It is hoped that in the form of a Chinese magazine phalanx, some journals from more than 8,000 periodicals across the country can truly represent the level of our country, represent the level of the region, and even some periodicals can approach journals of international standards and gather them together. Together, form a phalanx, support it with policies, and mobilize the central and local governments to increase the quality of periodicals and accelerate their overall quality. This meeting is very important and a start. At the time, people in the industry said that this meeting was very important and a start. At that time, people in the industry said that this meeting has historical significance from the past and the past. How to estimate it will not be too high. After the meeting, the department wrote a special report to the central leadership. Comrade Guan Genji made many important instructions: "Do your utmost to build a quarterly array of Chinese journals and create 10-20 world-famous branded periodicals." To formulate a specific work plan, what kind of support needs to be given, please submit it.†This directive pointed out the specific direction, goals, and sources for the construction of a Chinese magazine phalanx. The gold content is very high, and we are greatly encouraged. Immediately afterwards, we embarked on extensive investigations, formulated implementation plans, and repeatedly asked and reported to the Central Propaganda Department to form a preliminary plan and quickly obtained approval. After that, they went all the way to the preparations for the construction of a Chinese magazine phalanx. With the establishment of the General Administration of Press and Publication, the new Director, Comrade Shi Zongyuan, took office. This work has received the attention and support of the new party group. In December 2000, Hefei held a working conference of the National Press Director, and Director Shi Zongyuan made an important speech, one of the most important issues for the construction of periodicals. After the meeting, the department’s leaders proposed to display a concentrated display of the great achievements made by our periodicals in the 20 years of reform and opening up in the early years of the 21st century in order to effectively reflect the guiding principles of the central government’s press and publication work. . At that time, the Central Government had decided to carry out the work of rectifying tabloids and small publications. Therefore, the holding of a Chinese periodical exhibition can not only serve as an inspirational and demonstrational role, but also serve as a warning to promote the Chinese periodical industry to further improve its quality and accelerate its development while maintaining the correct political direction. This idea was quickly approved by the Central Propaganda Department. "China Journal Exhibition" was introduced in the above background.
The first time this exhibition was held was to demonstrate the tremendous achievements made by our periodical industry in the past 20 years of reform and opening up; to display the scale of our periodicals to the world and to display the lineup of our periodicals to the world; and to promote the space between journals through exhibitions. Learn from each other and improve. During the exhibition, the China Periodicals Association will be responsible for organizing several academic conferences to introduce trends in the development of domestic and foreign journals, and to broaden their horizons and improve the quality of the journalists theoretically.
The exhibition was highly valued by the Guan leadership. The organizing committee of the Director General of the General Administration of Press and Publication Shi Zongyuan and the deputy director of the Central Propaganda Department Li Congjun were set up. All regions and departments are also seriously responsible, actively organizing and preparing, and some provincial bureaus and ministries and commissions also allocated special funds for exhibitions to make all work smoothly.
Second, what are the outstanding features of this exhibition?
In the past, only some periodical exhibitions were held and several exhibitions were published together. Compared with previous exhibitions, this exhibition has several features:
1. This exhibition is the largest periodical exhibition since the founding of New China. There are 8725 kinds of periodicals in the country. This time there are nearly 8,000 periodical exhibitions, divided into four major exhibition areas: a central unit exhibition area, two local exhibition areas, and a Chinese magazine square array exhibition area.
2. For the first time, the "Chinese magazine square array" was prominently and prominently displayed. We hope to first increase this part of the cake from the central or local level to promote the quality and level of other periodicals at the same time; at the same time, it is required to focus the periodical of Chinese periodicals on the brand building and to exert its influence through the brand. Social and economic benefits.
There are four kinds of exhibitions in the Chinese periodicals: 62 kinds of journals at the level of “double high†(high academic level and high popularity), all of which are periodicals that have won national periodical awards. There are 22 kinds of social science journals, and most of them have entered the top 50 journals in the world that are shown by the statistics of the World Journal. Because social journals are more sensitive to public opinion, this time, although there are also some journals that publish more than one million, they have not been included for a variety of reasons. 40 scientific and technical journals were selected, mainly based on impact factors to determine whether they entered a phased array, such as high academic standards, mainly considering it for large-scale libraries, national key laboratories, research institutes, new professional disciplines or nationals in developed countries. The influence of the professional that plays a significant role in the economy has certain prestige and other factors in the world.
The "double award" (received national journal award and national journal award nomination award) journals are mainly based on the list of "double awards" journals published in early 2000. The "Double 100" (National 100 Social Science Journals, Key Scientific Periodicals) periodicals have also been produced from the "Double Hundred" periodicals that have been reviewed twice. The “double-effect†periodicals are recommended by the competent authorities of the central and landowners. The amount is strictly limited to 15% of the total number of existing journals in local and departmental departments.
It can be said that the journals selected by the entire Chinese periodicals are very strict and very cautious. There were 1496 periodical journals initially selected into the phalanx of the periodicals, which were selected according to the conditions set by the Central Propaganda Department, the Press and Publication Administration, and the Ministry of Science and Technology. In order to be prudent, from November 1st to November 30th, we will publish the periodicals of selected journals to the public and accept readers' supervision. Once there are serious disciplinary violations, they will be disqualified. At the beginning of December, on the basis of fully listening to opinions of all parties, the General Administration of Administration officially announced it again.
3. Through the exhibition, make a basic preparation for entering the WTO. Let the industry not only see our overall level and quality, but also see their own deficiencies, and the gap between the advanced level of the world, so as to provide a good opportunity for mutual learning and thinking.
4. One of the most important guiding ideology for this exhibition is to highlight social effects and highlight political orientation. Guided by the important thinking of the "Three Represents", this main line is highlighted. Through this exhibition, we have strengthened everyone's awareness - no matter what type of periodicals, as long as they are based on the "three represents" idea, they must adhere to the correct guidance of public opinion and always serve the party's central work. Services, such journals have a strong vitality, it will have very good economic benefits. It will also make it clear that the publisher must work hard to establish a socialist periodical publication business with Chinese characteristics in China. Do not think that one can "enter the WTO" and can do anything; an individual cannot handle a newspaper publication. The periodical is a national one. Institutions and periodicals are the resources of the country. They are not private property of a person, a region, or a unit. Only when they are placed in the political and economic environment of our country, and they serve them faithfully, can they have a future. And development.
Third, through this exhibition, how to further promote the sustainable development of China's periodical industry from the policy level?
In 2000, around the construction of the Chinese phalanx, we put forward several policy ideas, and some are gradually practicing and in-depth research. For example, opinions on further strengthening the management of overseas copyright cooperation in journals, opinions on the strict regulation of periodical financing issues, opinions on the implementation of the “going out†strategy for periodicals, and cross-regional, cross-sectoral mergers, transfers, and reorganizations of major periodicals Opinions; opinions on the establishment of China's periodical certification bodies, etc. Judging from the development of the world's periodicals, if a journal is to win the influence of the world's brand, it must have an internationally authoritative certification body to identify it, so that it can help exert its brand effect. To create 10 to 20 brand-name periodicals with international influence, it is necessary to push forward the phalanx of our periodicals and enlarge the cake as soon as possible. Without a certification body, it is impossible.
We have conducted in-depth research on the above ideas and documents, and some have already formed preliminary drafts.
It can be said that from the perspective of our country’s political environment and economic environment, the beginning of the new century should be the best period for the development of China’s periodical industry. This has firstly benefited from the central government’s determination to grasp prosperity and implement the management policy. Thanks to the Party’s propaganda department and government press and publication management department for their correct leadership of the work of the journal, it provided A relaxed development environment; secondly, after more than 20 years of reform and opening up, after years of accumulation, especially in the past five years, the journal industry has made great progress, the concept of the journal has been transformed, the reform of the system and mechanism, the use and flow of talent, journals The development of the market has laid a good foundation for future development. The key now is that the publisher must grasp itself well and cherish the development opportunities that are difficult to cherish. They should strictly control the political orientation, clarify why the journal is being run, who the journal is for, and consciously act according to the party’s principles and policies, and consciously abide by various items. Regulations and regulations; Second, we must grasp the positioning of the journal deeply and maturely, and do not blindly follow the trend and blindly criticize the market. The creation of a periodical and the formation of a brand is a difficult process that cannot be achieved overnight. On the other hand, the sponsoring and competent authorities must take the responsibility to recognize the journals that they hold to the heights of the mouthpieces and positions of the public opinion of the party and the state, and never allow the journals to be used as the interests of regions, mini-groups or even individuals. treat.
Fourth, please tell us about the progress of the "going out strategy" implemented by the journals.
Regarding the implementation of the "going out" strategy, we started work in this area by 10 minutes in 2000. We have successively opened two symposiums on “100 editions†and “key periodicals†to study the issue of establishing periodical groups. The relevant journals were also invited to open a seminar on the implementation of the "go global" strategy. At present, several major publications have been moved and some progress has been made. Among them, “Girlfriend†has established a publishing company in Australia through joint ventures with Chinese, and published a “Friend†(Traditional Chinese version) of the “Girlfriendâ€, with a total of 5,000 copies. This is the number of publications we have issued overseas so far. The most publications. After the publication was founded, South America, North America, Europe, Singapore and other places also requested distribution. The success of “Friends†provides a model for domestic journals “going outâ€, namely recruiting Chinese who understand local political, economic, social, and cultural conditions to run publications that meet local reading and consumption habits, making full use of both resources. Both markets, based on me, promote China’s political, economic, and cultural life, disseminate excellent Chinese culture, and pass local Chinese editors, publishers, and distributors. This can reduce the detours. Other "Oriental Dolls" like the Jiangsu Children's Club use the main issue and Hong Kong to co-host the "Big Bang" and Tianjin's "Composition Newsletter" etc. are distributed in Singapore and Southeast Asia respectively; Hebei's "Folk Story Selection" is also related to Hong Kong and Taiwan. Publishers negotiate. "Friends" is preparing to establish the overseas version of "Friends" exclusively in the United States and Canada.
In general, to
First, the background and significance of this periodical.
In April this year, the Party Committee of the General Administration of Press and Publication decided to hold the "China Journal Exhibition." This idea was gradually formed, which can be traced back to August of 2000. The Press and Publication Administration held the first national symposium on 100 key social science journals in the Beihai, Guangxi. At this meeting, the Press and Publication Administration pointed out that in the new century, it will face the situation of the imminent accession to the WTO, according to China’s reform and opening up 20 The actual situation of the development of journals in the past years has put forward the idea of ​​building a strong Chinese magazine phalanx. It is hoped that in the form of a Chinese magazine phalanx, some journals from more than 8,000 periodicals across the country can truly represent the level of our country, represent the level of the region, and even some periodicals can approach journals of international standards and gather them together. Together, form a phalanx, support it with policies, and mobilize the central and local governments to increase the quality of periodicals and accelerate their overall quality. This meeting is very important and a start. At the time, people in the industry said that this meeting was very important and a start. At that time, people in the industry said that this meeting has historical significance from the past and the past. How to estimate it will not be too high. After the meeting, the department wrote a special report to the central leadership. Comrade Guan Genji made many important instructions: "Do your utmost to build a quarterly array of Chinese journals and create 10-20 world-famous branded periodicals." To formulate a specific work plan, what kind of support needs to be given, please submit it.†This directive pointed out the specific direction, goals, and sources for the construction of a Chinese magazine phalanx. The gold content is very high, and we are greatly encouraged. Immediately afterwards, we embarked on extensive investigations, formulated implementation plans, and repeatedly asked and reported to the Central Propaganda Department to form a preliminary plan and quickly obtained approval. After that, they went all the way to the preparations for the construction of a Chinese magazine phalanx. With the establishment of the General Administration of Press and Publication, the new Director, Comrade Shi Zongyuan, took office. This work has received the attention and support of the new party group. In December 2000, Hefei held a working conference of the National Press Director, and Director Shi Zongyuan made an important speech, one of the most important issues for the construction of periodicals. After the meeting, the department’s leaders proposed to display a concentrated display of the great achievements made by our periodicals in the 20 years of reform and opening up in the early years of the 21st century in order to effectively reflect the guiding principles of the central government’s press and publication work. . At that time, the Central Government had decided to carry out the work of rectifying tabloids and small publications. Therefore, the holding of a Chinese periodical exhibition can not only serve as an inspirational and demonstrational role, but also serve as a warning to promote the Chinese periodical industry to further improve its quality and accelerate its development while maintaining the correct political direction. This idea was quickly approved by the Central Propaganda Department. "China Journal Exhibition" was introduced in the above background.
The first time this exhibition was held was to demonstrate the tremendous achievements made by our periodical industry in the past 20 years of reform and opening up; to display the scale of our periodicals to the world and to display the lineup of our periodicals to the world; and to promote the space between journals through exhibitions. Learn from each other and improve. During the exhibition, the China Periodicals Association will be responsible for organizing several academic conferences to introduce trends in the development of domestic and foreign journals, and to broaden their horizons and improve the quality of the journalists theoretically.
The exhibition was highly valued by the Guan leadership. The organizing committee of the Director General of the General Administration of Press and Publication Shi Zongyuan and the deputy director of the Central Propaganda Department Li Congjun were set up. All regions and departments are also seriously responsible, actively organizing and preparing, and some provincial bureaus and ministries and commissions also allocated special funds for exhibitions to make all work smoothly.
Second, what are the outstanding features of this exhibition?
In the past, only some periodical exhibitions were held and several exhibitions were published together. Compared with previous exhibitions, this exhibition has several features:
1. This exhibition is the largest periodical exhibition since the founding of New China. There are 8725 kinds of periodicals in the country. This time there are nearly 8,000 periodical exhibitions, divided into four major exhibition areas: a central unit exhibition area, two local exhibition areas, and a Chinese magazine square array exhibition area.
2. For the first time, the "Chinese magazine square array" was prominently and prominently displayed. We hope to first increase this part of the cake from the central or local level to promote the quality and level of other periodicals at the same time; at the same time, it is required to focus the periodical of Chinese periodicals on the brand building and to exert its influence through the brand. Social and economic benefits.
There are four kinds of exhibitions in the Chinese periodicals: 62 kinds of journals at the level of “double high†(high academic level and high popularity), all of which are periodicals that have won national periodical awards. There are 22 kinds of social science journals, and most of them have entered the top 50 journals in the world that are shown by the statistics of the World Journal. Because social journals are more sensitive to public opinion, this time, although there are also some journals that publish more than one million, they have not been included for a variety of reasons. 40 scientific and technical journals were selected, mainly based on impact factors to determine whether they entered a phased array, such as high academic standards, mainly considering it for large-scale libraries, national key laboratories, research institutes, new professional disciplines or nationals in developed countries. The influence of the professional that plays a significant role in the economy has certain prestige and other factors in the world.
The "double award" (received national journal award and national journal award nomination award) journals are mainly based on the list of "double awards" journals published in early 2000. The "Double 100" (National 100 Social Science Journals, Key Scientific Periodicals) periodicals have also been produced from the "Double Hundred" periodicals that have been reviewed twice. The “double-effect†periodicals are recommended by the competent authorities of the central and landowners. The amount is strictly limited to 15% of the total number of existing journals in local and departmental departments.
It can be said that the journals selected by the entire Chinese periodicals are very strict and very cautious. There were 1496 periodical journals initially selected into the phalanx of the periodicals, which were selected according to the conditions set by the Central Propaganda Department, the Press and Publication Administration, and the Ministry of Science and Technology. In order to be prudent, from November 1st to November 30th, we will publish the periodicals of selected journals to the public and accept readers' supervision. Once there are serious disciplinary violations, they will be disqualified. At the beginning of December, on the basis of fully listening to opinions of all parties, the General Administration of Administration officially announced it again.
3. Through the exhibition, make a basic preparation for entering the WTO. Let the industry not only see our overall level and quality, but also see their own deficiencies, and the gap between the advanced level of the world, so as to provide a good opportunity for mutual learning and thinking.
4. One of the most important guiding ideology for this exhibition is to highlight social effects and highlight political orientation. Guided by the important thinking of the "Three Represents", this main line is highlighted. Through this exhibition, we have strengthened everyone's awareness - no matter what type of periodicals, as long as they are based on the "three represents" idea, they must adhere to the correct guidance of public opinion and always serve the party's central work. Services, such journals have a strong vitality, it will have very good economic benefits. It will also make it clear that the publisher must work hard to establish a socialist periodical publication business with Chinese characteristics in China. Do not think that one can "enter the WTO" and can do anything; an individual cannot handle a newspaper publication. The periodical is a national one. Institutions and periodicals are the resources of the country. They are not private property of a person, a region, or a unit. Only when they are placed in the political and economic environment of our country, and they serve them faithfully, can they have a future. And development.
Third, through this exhibition, how to further promote the sustainable development of China's periodical industry from the policy level?
In 2000, around the construction of the Chinese phalanx, we put forward several policy ideas, and some are gradually practicing and in-depth research. For example, opinions on further strengthening the management of overseas copyright cooperation in journals, opinions on the strict regulation of periodical financing issues, opinions on the implementation of the “going out†strategy for periodicals, and cross-regional, cross-sectoral mergers, transfers, and reorganizations of major periodicals Opinions; opinions on the establishment of China's periodical certification bodies, etc. Judging from the development of the world's periodicals, if a journal is to win the influence of the world's brand, it must have an internationally authoritative certification body to identify it, so that it can help exert its brand effect. To create 10 to 20 brand-name periodicals with international influence, it is necessary to push forward the phalanx of our periodicals and enlarge the cake as soon as possible. Without a certification body, it is impossible.
We have conducted in-depth research on the above ideas and documents, and some have already formed preliminary drafts.
It can be said that from the perspective of our country’s political environment and economic environment, the beginning of the new century should be the best period for the development of China’s periodical industry. This has firstly benefited from the central government’s determination to grasp prosperity and implement the management policy. Thanks to the Party’s propaganda department and government press and publication management department for their correct leadership of the work of the journal, it provided A relaxed development environment; secondly, after more than 20 years of reform and opening up, after years of accumulation, especially in the past five years, the journal industry has made great progress, the concept of the journal has been transformed, the reform of the system and mechanism, the use and flow of talent, journals The development of the market has laid a good foundation for future development. The key now is that the publisher must grasp itself well and cherish the development opportunities that are difficult to cherish. They should strictly control the political orientation, clarify why the journal is being run, who the journal is for, and consciously act according to the party’s principles and policies, and consciously abide by various items. Regulations and regulations; Second, we must grasp the positioning of the journal deeply and maturely, and do not blindly follow the trend and blindly criticize the market. The creation of a periodical and the formation of a brand is a difficult process that cannot be achieved overnight. On the other hand, the sponsoring and competent authorities must take the responsibility to recognize the journals that they hold to the heights of the mouthpieces and positions of the public opinion of the party and the state, and never allow the journals to be used as the interests of regions, mini-groups or even individuals. treat.
Fourth, please tell us about the progress of the "going out strategy" implemented by the journals.
Regarding the implementation of the "going out" strategy, we started work in this area by 10 minutes in 2000. We have successively opened two symposiums on “100 editions†and “key periodicals†to study the issue of establishing periodical groups. The relevant journals were also invited to open a seminar on the implementation of the "go global" strategy. At present, several major publications have been moved and some progress has been made. Among them, “Girlfriend†has established a publishing company in Australia through joint ventures with Chinese, and published a “Friend†(Traditional Chinese version) of the “Girlfriendâ€, with a total of 5,000 copies. This is the number of publications we have issued overseas so far. The most publications. After the publication was founded, South America, North America, Europe, Singapore and other places also requested distribution. The success of “Friends†provides a model for domestic journals “going outâ€, namely recruiting Chinese who understand local political, economic, social, and cultural conditions to run publications that meet local reading and consumption habits, making full use of both resources. Both markets, based on me, promote China’s political, economic, and cultural life, disseminate excellent Chinese culture, and pass local Chinese editors, publishers, and distributors. This can reduce the detours. Other "Oriental Dolls" like the Jiangsu Children's Club use the main issue and Hong Kong to co-host the "Big Bang" and Tianjin's "Composition Newsletter" etc. are distributed in Singapore and Southeast Asia respectively; Hebei's "Folk Story Selection" is also related to Hong Kong and Taiwan. Publishers negotiate. "Friends" is preparing to establish the overseas version of "Friends" exclusively in the United States and Canada.
In general, to
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