Packaging green efficiency design

The development of the packaging industry has accelerated the pace of economic construction, but at the same time packaging waste has also increased the pollution of the environment. The "white pollution" brought about by the packaging erodes the green soil and threatens the health of the human body. Therefore, protecting the environment and caring for homeland are unshirkable responsibilities of each packaging designer. This paper proposes to improve the green efficiency of packaging through packaging design, and to seek a design idea that is compatible with the environment and nature. At the same time, the ultimate goal of packaging design is to promote packaging from a simple low-level model that meets human needs to The realm of "symbiotic complementarity" in which mankind and nature coordinate with each other.

The green efficiency comes from the WTO's IS014000 series of international standards for environmental management. It highlights the meaning of "performance", which can be understood as efficiency and performance. Green efficiency is to protect the efficiency of the ecological environment and improve the coordination of the ecological environment, and to reduce the load and impact on the environment.

Packaging design can be reflected in the following two aspects:

Packaging visual design

Packaging visual design refers to the surface design of the package, including how to select colors, graphics, text, textures, and brand names and bar codes. Packaging visual design is a practical decorative art that uses goods as a proposition on the packaging, and it is designed to beautify products and beautify the environment through surface design.

Packaging design

Package design includes the selection of packaging form design and materials. The morphological structure is the main body, but it can not be separated from the limits of the material. The form mainly refers to the shape and style of the package. The form belongs to art and the structure belongs to science. The mutual restriction of form and structure is closely integrated and unified.
It is difficult to separate absolutely. Generally, the morphological structure and the formed containers must be based on the material, that is, the material elements are the material basis of the morphological structure.

Ways to improve the green efficiency of packaging design:

Reasonable use of packaging materials

The rational use of packaging materials in packaging design plays an important role in the green efficiency of packaging design. The development trend of using natural materials, paper materials or paper packaging materials should be vigorously promoted. The demand for various paper and paperboard around the world will increase by 7 million tons annually. The production of paper products in China has grown by a large margin in recent years. Therefore, China is experiencing a cycle of paper packaging and plastic packaging. Degradable plastics are also a kind of green packaging material, and its application range is expanding.

Waste packaging design,

Such as almond shells, coconut shells, walnut shells and other raw materials, crushed and mixed with natural or synthetic resin, and then by pressing or injection molding, made of wood material, has a good thermoplastic, and the appearance of elegant, feel quite good For the production of high-end goods packaging.

Structural design of packaging

The structural design of the packaging form is an important part of the green design of the packaging design. To avoid excessive packaging, the ultimate goal is to achieve packaging reduction. For example, a standardized container transport and packaging integrated packaging method can greatly save packaging materials and reduce waste. In order to extend the service life of the packaging, special packaging features can be designed for the use of the product, which can be used for collection, art appreciation or home decoration, such as the use of uniquely shaped wine bottles as vases.

Packaging design

Packaging and decorating design is a visual element of the green performance of packaging design. Packaging and decorating design can not only promote goods, but also through the surface decoration design to extend the life cycle of the package. The packaging with flat design, low artistic quality and little interest will shorten the use cycle and increase the load on the urban environment.

In addition, when designing packaging, the packaging can be designed as a “series of puzzle decorative packaging.” After the packaging function is over, a group of beautifully decorated products not only play a role in the promotion of the goods but also decorate the family, making the waste packaging a new life. , reduce the pollution caused by packaging waste.

Online packaging design

Online packaging design is a paperless design, which is a new idea to improve the green performance of packaging design. With the rapid development of online trade, the concept of packaging has been further expanded - online packaging is the packaging of products sold on the Internet in accordance with the size and other characteristics of the physical product. The packaging design for online products enables consumers to come into contact with the products while they are in contact with online products. Reducing environmental pollution and realizing “paperless marketing” is an important advantage of online marketing, reducing the number of actual shipments of packaging samples, reducing the cost of trade, and fundamentally avoiding the product backlog caused by blind production of packaging that is not suitable for market demand. It is possible to make "zero inventory" of packaging products, thereby reducing waste of resources and environmental pollution.

Through the green performance research of packaging design, the packaging designer is looking for a new design idea that is harmonized with the environment and nature, so that the packaging design sublimates from a low-level design model that simply meets human needs to a symbiosis between humans and nature. "Complementary" realm.

(From "Packaging Project"