Among the many elements of packaging design, color is extremely important to designers and consumers. The success or failure of a piece of packaging design depends to a large extent on the merits of color application. Clever use of color can make packaging have a good visual impact and attractive.
1. Pay attention to the study of the fashion trends in the use of color at home and abroad and apply it to packaging design work.
In the 2000 fashion colors released by American Cotton Corporation and British Color Research Institute ICA, pure and clean colors such as white, cyan, beige, and pink are emphasized. The popular colors released by China Fashion Color Association in 2000 are pure white and bright near-white series. Experts in various countries think that emphasis is placed on bright and pure white and near-white as the center, and neutral colors as transitions to develop tone changes. It is emphasized that the harmonization and overlap of colors are not conflicting and conflicting, but they are peacefully coexisting with each other. This reflects naturalness. The harmony also reflects the idea of ​​asking for peace in 2000.
The color trends of the Spring-Summer 2000 released by the China Fashion Color Association are divided into four themes: The first theme, "Pure," consists of natural white, white and light grey green; the second theme is "Cool", consisting of pure white, silver and silver. , slightly blue, bright lake blue and other components; the third theme of "warm", by the bright red, hawthorn color, fog rose, gold, bronze, curry and other components; the fourth theme of "revive" from corn, okra, Shallow green, bean ash and other components.
2. The use of color must be original and original. Without creativity, there is no distinctive personality and diversity. In the choice and combination of colors, according to the requirements of the design theme, we must create a unique and unique color style, which will leave a deep impression on people.
3. Summarize briefly, with less wins. The technique of designing color is to achieve the maximum color effect with as little color as possible, and the color is simple and the combination is appropriate. Because the packaging design works must pay attention to the visual impact of a certain distance on the display, the excessive use of colors will offset each other, and they cannot catch the attention of the consumers. The design works that use less colors, combine cleverly, and concisely can give people a strong impression. Solid impressions and memories can achieve much less visual effects.
4. Pay attention to the use of product image color. The so-called commodity image color refers to the color of the internal product. It is a certain concept of people's long-term emotional accumulation and rises from perceptual to rational. When people see the image, they will be as clear as the signal. The basic features of the product.
Foods are often rich in rich colors, with red, yellow and other colors to emphasize the taste, highlighting the crisp and delicious food, nutrient-rich; with blue and white prominent food frozen and clean. Cosmetics often use black or other dark colors to represent men's products to show their dignity and solidity, and to represent women's elegance with a variety of elegant colors.
Alcohol and alcohol are often elegant and simple colors, giving people a sense of mellow taste to express its brand status.
Western medicine design usually uses simple cold and warm colors, with blue for anti-inflammatory and anti-pyretic, green for pain, red for nourishing care, orange for excitement, and strong red and black for violent drugs.
Lighters, gold pens and other fine goods, commonly used in a variety of gray tone with distinctive colors, in order to highlight the beauty and grade of products, make people feel trust.
These commonly used product image colors cannot generally be violated, otherwise they will directly affect the sales of goods. However, there are differences in the habits of some different countries and ethnic groups.
When designing export packaging, choose appropriate colors according to the customs of the world.
1. Pay attention to the study of the fashion trends in the use of color at home and abroad and apply it to packaging design work.
In the 2000 fashion colors released by American Cotton Corporation and British Color Research Institute ICA, pure and clean colors such as white, cyan, beige, and pink are emphasized. The popular colors released by China Fashion Color Association in 2000 are pure white and bright near-white series. Experts in various countries think that emphasis is placed on bright and pure white and near-white as the center, and neutral colors as transitions to develop tone changes. It is emphasized that the harmonization and overlap of colors are not conflicting and conflicting, but they are peacefully coexisting with each other. This reflects naturalness. The harmony also reflects the idea of ​​asking for peace in 2000.
The color trends of the Spring-Summer 2000 released by the China Fashion Color Association are divided into four themes: The first theme, "Pure," consists of natural white, white and light grey green; the second theme is "Cool", consisting of pure white, silver and silver. , slightly blue, bright lake blue and other components; the third theme of "warm", by the bright red, hawthorn color, fog rose, gold, bronze, curry and other components; the fourth theme of "revive" from corn, okra, Shallow green, bean ash and other components.
2. The use of color must be original and original. Without creativity, there is no distinctive personality and diversity. In the choice and combination of colors, according to the requirements of the design theme, we must create a unique and unique color style, which will leave a deep impression on people.
3. Summarize briefly, with less wins. The technique of designing color is to achieve the maximum color effect with as little color as possible, and the color is simple and the combination is appropriate. Because the packaging design works must pay attention to the visual impact of a certain distance on the display, the excessive use of colors will offset each other, and they cannot catch the attention of the consumers. The design works that use less colors, combine cleverly, and concisely can give people a strong impression. Solid impressions and memories can achieve much less visual effects.
4. Pay attention to the use of product image color. The so-called commodity image color refers to the color of the internal product. It is a certain concept of people's long-term emotional accumulation and rises from perceptual to rational. When people see the image, they will be as clear as the signal. The basic features of the product.
Foods are often rich in rich colors, with red, yellow and other colors to emphasize the taste, highlighting the crisp and delicious food, nutrient-rich; with blue and white prominent food frozen and clean. Cosmetics often use black or other dark colors to represent men's products to show their dignity and solidity, and to represent women's elegance with a variety of elegant colors.
Alcohol and alcohol are often elegant and simple colors, giving people a sense of mellow taste to express its brand status.
Western medicine design usually uses simple cold and warm colors, with blue for anti-inflammatory and anti-pyretic, green for pain, red for nourishing care, orange for excitement, and strong red and black for violent drugs.
Lighters, gold pens and other fine goods, commonly used in a variety of gray tone with distinctive colors, in order to highlight the beauty and grade of products, make people feel trust.
These commonly used product image colors cannot generally be violated, otherwise they will directly affect the sales of goods. However, there are differences in the habits of some different countries and ethnic groups.
When designing export packaging, choose appropriate colors according to the customs of the world.
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