With the rapid development of the Internet and the growing influence of online thinking, it's clear that different sales models significantly impact how agricultural products are transported. Traditionally, the supply chain for fresh fruits involves several stages: planting and harvesting, packaging, preservation, bulk transportation, storage at sales platforms, distribution to stores, and finally, consumer purchase. However, in today’s "Internet" era, logistics and delivery have become essential components, especially with the rise of e-commerce.
**Model 1: Origin → Bulk Shipping → Resale/Distribution Platform → Bulk Shipping → Store Consumption**
This is a traditional model widely used for selling agricultural products. While common, it has drawbacks. Too many middlemen can lead to excessive handling, increasing the risk of damage. Therefore, the packaging and transport methods must be robust to ensure product quality during transit.
To address these challenges, heavy-duty corrugated boxes and individual packaging solutions are often used to protect the products during bulk shipping.
**Model 2: Origin → Bulk Transportation → Resale/Distribution Platform → Express Delivery → Online Consumption**
This is a more modern approach, widely adopted by online platforms. It allows regional products to reach consumers directly through express delivery services. While similar to Model 1 in terms of initial transportation, the final step involves enhanced protection and branding, making it ideal for online orders.
In this model, standard packaging is typically used, but during express delivery, additional measures are taken to improve product safety and brand visibility.
**Model 3: Origin → Bulk Transportation → Express Delivery → Online Consumption**
This model is used by brands that sell their own agricultural products directly online. It’s suitable for long-distance or cross-regional sales. Products are usually packaged in single units for efficient bulk transportation and delivered via express services.
Single-package options include two types: one designed for both aesthetic appeal and safe delivery, and another for full-box transportation. This ensures high-quality delivery while maintaining brand image.
**Model 4: Origin → Express Delivery → Online Consumption**
This model is commonly used by local brands that focus on small-area direct sales. For example, some urban farms in Shanghai deliver fresh produce directly from their bases to online customers within the city.
From analyzing these four models, it's evident that agricultural product packaging is evolving toward three key trends: **standardization**, **greening**, and **equipment automation**. These changes reflect the need for efficiency, sustainability, and improved customer experience in the digital age. As the e-commerce landscape continues to grow, so does the importance of smart, reliable, and eco-friendly packaging solutions.
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