Lightweight packaging business through the e-commerce business innovation

[China Packaging Network] The rapid growth of e-commerce and the courier industry has led to the circulation of hundreds of millions of packaging bags, turning even small packages into big business opportunities. In Dongguan City, Qingrui Environmental Protection Technology Co., Ltd. is one such company that offers a wide range of packaging solutions, including BOPP ultra-transparent bags, PP bags, PE bags, PET and POF shrink labels, plastic shopping bags, bubble bags, ziplock bags, and hand bags. These products are used across various industries, from toys and clothing to stationery, greeting cards, glasses, and jewelry.

Since its early days in 2002, Qingrui Environmental Technology started as a small-scale plastic bag manufacturer in Wanjiang, Dongguan. Su Chunding, the company’s general manager, recalls that at the time, the business was just a modest plastic bag factory. As competition in the packaging sector intensified and product quality varied widely, Su made a strategic move in 2007 by establishing Dongguan Mingli Packaging Materials Co., Ltd., marking the beginning of his journey toward innovation and quality improvement.

From then on, Su Chunding focused on technological advancement. He recognized that innovation was key to long-term success. Under his leadership, the company obtained multiple international and domestic certifications, including SGS environmental testing, BOPP EU food-grade testing, China Manufacturing Network & SGS manufacturer certification, Alibaba & ITS certification, and ISO9001-2008. These certifications not only enhanced the company's credibility but also expanded its global reach.

Moreover, Su Chunding remains highly engaged with the development of new eco-friendly materials and cutting-edge research worldwide. He established an internal R&D laboratory to explore the latest trends in sustainable materials and actively applied for invention and utility model patents. His goal is to quickly transition these innovations into industrial production, ensuring that Qingrui stays ahead of the curve.

Certifications and patents are more than just symbols—they have significantly boosted market recognition and attracted orders from all over the world. With a strong reputation built on quality and innovation, Qingrui has become a trusted name in the packaging industry.

The fast-paced evolution of the e-commerce and logistics sectors presented new opportunities. In 2014, Su founded Dongguan Qingrui Environmental Protection Technology Co., Ltd. as a dedicated branch focused on e-commerce packaging. “E-commerce has driven transformation across many industries, including the Internet, express delivery, and retail,” he said. “The impact on the packaging industry has been particularly significant.” During peak seasons like the “Double 11” shopping festival, Qingrui has partnered with tens of thousands of merchants, achieving massive sales growth.

As e-commerce continues to thrive, so does Qingrui’s business. Despite the success, Su Chunding has never lost sight of his original vision: to build a science and technology-driven enterprise. He believes that traditional packaging materials, mainly paper and plastics, have a significant environmental impact. To address this, he has invested in research and development of biodegradable and environmentally friendly packaging solutions, aiming to capture future market opportunities.

“Although my work involves packaging bags, I believe that only through continuous technological innovation can we achieve high-quality products at competitive prices,” Su Chunding emphasized. “This strengthens our ability to withstand challenges in both domestic and international markets.”